Expressnews
Chennai, 1st June 2026: Spinny has extended its “God Promise” campaign featuring Sachin Tendulkar to Tamil Nadu, strengthening its presence in one of its key markets for organised used car transactions.
The campaign spans television, transit, and out-of-home media, and includes a Tamil-language adaptation supported by an original soundtrack composed by singer-composer Amrit Ramnath. The work is designed specifically for Tamil Nadu consumers and is rooted in the state’s cultural context.
At the centre are the benefits of SellRight by Spinny, the company’s seller-first proposition focused on simplifying and strengthening the car selling process. It offers fair price discovery, instant payment, free and fast RC transfer support, and end-to-end assistance aimed at improving transparency and reducing friction.
On the buying side, Spinny’s commitment to quality is built into every car it delivers. Backed by Integrated Restoration Centres(IRCs), state-of-the-art facilities work in tandem with highly skilled refurbishment teams. Every car goes through rigorous multi-point inspections and structured refurbishment to ensure consistency, reliability, and quality.
Spinny operates two Integrated Restoration Centres with a capacity to refurbish over 1,200 cars per month, supported by structured quality checks across all stages of refurbishment and delivery.
The “God Promise” is derived from a commonly used expression in India that signifies sincerity and assurance. Spinny has positioned it as a brand commitment built on transparency, integrity, and reliability in car buying and selling. The campaign features Sachin Tendulkar, reinforcing shared values of trust and consistency.
Spinny continues to expand its presence across Tamil Nadu, including Chennai and Coimbatore, through Spinny Parks, hubs, and doorstep-first services across cities such as Salem, Madurai, Trichy, Vellore, Erode, Tirupur, and Hosur. Coimbatore remains a key market, with over 200 cars delivered monthly.
Over the last few years, Spinny has built a customer base of over two lakh users, with nearly 54% of purchases now taking place online, reflecting growing consumer preference for structured and transparent car buying and selling experiences.
Sachin Tendulkar added, “The ‘God Promise’ connects naturally with people because it comes from honesty and trust – values I’ve always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today.”
Speaking on the campaign, Niraj Singh, Founder and CEO, Spinny, said, “Sachin has always stood for excellence, sincerity, and trust, values deeply embedded in Spinny’s DNA. ‘God Promise’ reflects how we work and the experience we want every customer to have.
Through SellRight by Spinny, we are focused on making car selling simpler and more transparent with fair price discovery, instant payments, and seamless RC transfer support.
Tamil Nadu is a key market for us, and this campaign reflects our continued commitment to the state.”
Over the past decade, Spinny has continued to transform India’s used car ecosystem through certified processes, fair pricing, rigorous inspections, and customer-first experiences, building a platform grounded in trust, transparency, and consistency while staying locally relevant.
