Expressnews
TenderCuts, the expeditiouslyexpanding meat and seafood Retail Company unveiled its 360-degree commercial campaign featuring popularIndian Actor Mr. Prakash Raj. The film, developed by Lowe Lintas, focusses on the wide range of Good, Genuine Meat and seafood offered at competitive market price byTenderCuts.
The advertisement opens with Mr. Prakash Raj reading the script of the commercial at one of the TenderCutsstores. The actor explains about how Fresh, Good and Genuine meat is supplied at lower prices and the ‘Farm to Fork” model adopted by TenderCuts.
The actor who appears excited after reading about this model calls his friend and requests him to order Chicken fromTenderCuts while preparing Biriyani in his house. The actor also forwards the message to all his WhatsApp groups. The campaign has been launched in multiple languages and there are two films. There are a series of commercials to be launched by TenderCuts soon.
Commenting on the campaign the Chief Marketing Officer – Ms. Aruna Jathar of TenderCuts says, “We are really excited about the campaign & through this we want our customers to become aware of our Tender promise. At TenderCuts we believe in doing things that are right for the customer and that is table stakes. We highlight this undeniable fact through our new & remarkable campaign, which is spun around the promise of Good Meat, Genuine Meat, Always!”
Mr. Venkkatesan R Co-Founder & CBO of TenderCuts said, “All our three films were meticulously scripted to very clearly convey our message of best price and best quality. We are confident that this film will support our business metrics and objectives and enhance customer loyalty and retention. We also believe that actor Prakash Raj was the perfect choice to reiterate the TenderCuts genuine meats promise & convey the message effectually as he is a versatile actor who is hugely popular not just in the South but has a large fan following, right across India.”
Commenting on the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas said, “TenderCuts is all about honesty. Be it their prices, their quality or even their practices. Most of the time this is experienced first-hand by those who visit their stores. We wanted to achieve the same emotion. By roping in a celebrity like Prakash Raj, we felt it would be nice to let him experience this honesty first-hand. Hence the idea of a shoot within a shoot.”
Link to the advertisement –
