Expressnews
Sun Group, one of the leading media conglomerates in India, announces a pioneering development in the world of linear television. Sun TV HD, Gemini TV HD, Surya TV HD & Udaya TV HD are now streaming in Dolby Vision exclusively on its OTT platform, Sun NXT. This historic milestone makes Sun Group the first broadcaster in India to stream 24-hour general entertainment TV channels in India in Dolby Vision HDR, setting a new benchmark in the industry.
Since 2021 the Sun NXT app has been streaming content in Dolby Atmos. Subscribers with Dolby Vision-enabled Televisions will now be able to watch Sun TV HD, Gemini TV HD, Surya TV HD & Udaya TV HD in Dolby Vision.
Dolby Vision is the next-level HDR that delivers ultra vivid colours, sharper contrast, and richer details, that unlocks the full potential of HDR, giving the viewers of Sun NXT dynamic picture quality that brings entertainment to life. With Sun Group, a frontrunner in pioneering experiences for its audiences across genres, embracing Dolby Vision, the audience can now witness their favourite TV shows with strikingly vivid imagery and enhanced realism. This strategic move underscores Sun Group’s dedication to elevating the overall content quality across its diverse portfolio. Courtesy of this technological advancement, viewers across the world, from the USA and Canada to Europe, Singapore, Malaysia, Sri Lanka, South Africa, Australia, and New Zealand, including India, will be able to view their favourite TV-shows like never before!
