Expressnews
December 9, 2024: Social Beat and uppercase announced today that their collaborative campaign, ‘Tested By Nature,’ received the highly acclaimed ‘Made Us Look’ award at Spotify Hits 2024. The campaign’s innovative use of Spotify’s Video Sponsored Sessions stood out for its ability to connect with audiences in an impactful, efficient, and creative manner.
Commenting on the success of the campaign, Sudip Ghose, Founder and CEO at uppercase, said: “We aim to inspire environmentally conscious travelers, offering luggage that blends sustainability with quality and style. Winning the ‘Made Us Look’ award validates our commitment to innovation and storytelling. Social Beat has been a great partner, helping us deliver a campaign that speaks directly to our audience and aligns with our brand’s values”
Vikas Chawla, Co-Founder of Social Beat, added: “We’re thrilled to see the ‘Tested By Nature’ campaign for uppercase achieve such incredible results. This recognition is a testament to our data-driven creativity and collaborative approach to develop impactful, effective campaigns. Spotify’s unique ad formats enabled us to deliver a seamless, engaging experience for users while driving measurable impact for the brand.”
Campaign Highlights:
● Achieved 100% higher Click-Through Rates (CTR) compared to other leading video streaming platforms.
● Delivered a 2X increase in Views to Sessions ratio, enhancing audience engagement and campaign efficacy.
● Leveraged Video Sponsored Sessions to create an immersive brand experience, delivering the message in a time and space that truly resonated with the audience.
● Seamlessly integrated compelling storytelling, eco-friendly materials, and stylish design to amplify the brand narrative.
The ‘Tested by Nature’ campaign underscores Social Beat’s expertise in leveraging cutting-edge platforms like Spotify to craft memorable brand experiences.
