Expressnews
Signpost India Pvt. Ltd., India’s fastest growing Digital Out of Home (DOOH) company has bagged a dominant position to install and operate the advertising space as well as experiential marketing activities in the entire airport terminal and circulating area of Chennai International Airport.
The traditional and de facto gateway of South India, Chennai was the 36th most visited city in the world. In 2020, the population of the city and its suburbs was 10.97 million, making Chennai the 6thmost populous city in the country.
Chennai has a broad industrial base in the automobile, computer, technology, hardware manufacturing and healthcare sectors. The city is India’s second-largest exporter of information technology (IT) and business process outsourcing (BPO) services. A major part of India’s automobile industry is in and around the city thus earning it the nickname “Detroit of India“. The city attracts 45 percent of health tourists visiting India and is also often called“India’s health capital”
In 2021, the Chennai International Airport handled 5.49 million passengers and was ranked among the top 6 busiest airports in the country. To satisfy the rapid growth of passengers, two new terminals are underway to handle more than 40 million passengersper year. The airport is well connected by the Chennai metro through the Airport metro station and Tirusulam railway station of the Chennai suburban railway system.
“We are honoured and delighted to work with Airports Authority of India (AAI) Chennai. It is one of India’s major international airport hubs and a highly valued market. As one of the strongest players in Digital Out of Home advertising in India, we will bring in global experiential standards and inhouse expertise, efficient media management and constant innovation. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. We would work closely with AAI inorder to achieve both economic and social objectives. We wouldcreate a new digital experience, provide high quality products andservices to create a space full of innovation and quality, said, Dipankar Chatterjee, Founder & Director, Signpost India Pvt.Ltd.
The acquisition of these rights will further expand Signpost’s airport media platform in India and consolidate Signpost’s leadership in the Indian outdoor advertising market. Currently, the company covers major metros including Delhi NCR, Mumbai, Kolkata and Bengaluru with street furniture, transit and conventional media having more than a million square feet commercial display space.
