Expressnews
Chennai, March 2024: In commemoration of International Women’s Day, Phoenix Marketcity Chennai’s premier mall and preferred shopping and entertainment destination, orchestrated a memorable Sunday morning filledwith a perfect blend of elegance and empowerment as it hosted an exclusive 15 km bike rally for women. The event, themed‘Empower, Inspire, and Ride,’ featured a spectacular display ofstrength, solidarity, and camaraderie by close to 60+ womenbikers collectively enjoying bike riding through the streets in and around Velachery. The diverse array of participants showcased an impressive collection of bikes, including racer bikes, adventure models, and electric vehicles by BNC Motors and other prominent sports brands. The event was flagged off by Mr.Thiruvengadam -Assistant Commissioner (Traffic) Phoenix, Adyar – Ms.Vijaya Lakshmi Inspector Traffic Guindy and Mr.Prashanth Bashyam GM Marketing – Phoenix Marketcity,Chennai .
Mr. Sabari Nair, the Centre Director of Phoenix Marketcity,Chennai, expressed his thoughts on the event, stating, “The significance of this bike rally extends beyond the mere roads; itserves as a powerful emblem of women’s empowerment and the freedom to shape their life choices. Phoenix Marketcityconsistently goes the extra mile in celebrating womanhood, asevident in our well-received annual campaign – Wonder Woman and this year’s bike rally stands as a genuine testament to ourcommitment. Furthermore, we’ve unveiled exclusive and enticing offers and discounts from numerous brands within the mall, ensuring that women receive the pampering they truly deserve. On the occasion of International Women’s Day, I extend our sincere wishes to all women, marking this celebration as a reaffirmation of our dedication to empowering and honoring the essence of womanhood.”
The enthusiastic participation of women of all ages, includingwell-known influencers, women activists, and fitness experts, was met with energetic cheers from thousands of spectators. The event concluded with participants enjoying delectable refreshments and an entertaining gaming experience at Fun City.
The weekend’s festivities continued with a thought-provoking panel discussion organized in collaboration with CII on ‘RadiateCourage and Inspire Change,’ featuring distinguished speakerssuch as Ms. Poonam Natrajan, Founder of Spastics Society ofIndia; Dr. Prithika Chary, Senior Neurologist, Neurosurgeon, and Epileptologist; Ms. Latha Kumaraswami from TankerFoundation; Dr. Srimathy Kesan, Founder and CEO of Space Kidz India; and Ms. Meena Chabbria, VP Media Sales for South – PVR Cinemas. The panel extensively discussed topics related to inclusivity, women’s rights, and the rapidly evolving gender dynamics in social and professional spheres.
Over the weekend, the central atrium of the mall came alive with a captivating performance by Super Singer sensation Reshma featuring Reconnect the band. Additionally, Makeover Master Classes by artists Lavanya and Arthi Balaji engaged the audience with enlightening sessions on Celebrity Bridal Looks. Theweekend’s entertainment also featured mind-boggling jugglingacts, creative and colorful caricatures, rhythmic beats of djembedrums, and on-the- go poetry writers, collectively offering asensational and memorable weekend experience.
In its commitment to empowering and honoring the essence of womanhood, Phoenix Marketcity not only orchestrates grandevents but also continually strives to create a supportive and empowering environment for women in the community. The grand feast and gala weekend served as a testament to the mall’s ongoing efforts to uplift, celebrate, and inspire women from all walks of life. As Phoenix Marketcity Chennai looks ahead, it remains dedicated to being a beacon of empowerment, fosteringconnections, and providing a platform for women to shine brightly in their unique journeys.
