Expressnews
September 2022: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has always believed in changing the narrative around female health and hygiene by taking a progressive approach in its communication. Be it period concerns like heavy flow, rashes or conversation with friends and family around periods, they have always encouraged an open and honest dialogue related to menstrual needs of women.
Taking this approach forward, Paree launched the digital campaign #PareeHoonMain as an extension to its TVC featuring brand ambassador Janhvi Kapoor and associated with leading influencerswhere each reflects on how they were questioned for their choices but irrespective they went ahead to pursue their dreams.
To name a few, Tejasswi Prakash, Avneet Kaur and Shivangi Joshi have collaborated with Paree Sanitary Pads for this campaign. Shivangi Joshi in her campaign video recalls the time she faced backlash for her decision to move to Mumbai and pursue acting as a career but how she confidently overcome that. Needless to mention, all videos crossed 1 million viewership mark in just 24 hours.
• Tejaswi Prakash link – https://www.instagram.com/reel/ChEe6z_gUQt/?igshid=YmMyMTA2M2Y=
• Shivangi Joshi Link – https://www.instagram.com/reel/ChZAUFuAY2p/?igshid=YmMyMTA2M2Y%3D
• Avneet Kaur link – https://www.instagram.com/reel/CiXqMPZJ_49/?igshid=YmMyMTA2M2Y%3D
Shruti Kapoor, Senior Manager Marketing from Paree Sanitary Pads explaining the concept of the campaign, said, “Women often hear this phrase “bade parr nikal aaye hain,” whenever they try to question the traditional gender roles or boundaries set by the society. Our campaign aims at encouraging women and asking them to pursue their dreams passionately and own their wings.
And when it comes to Periods, Paree Heavy Flow Champion Sanitary Pads have her back with their Double Feathers providing extra coverage and protection so she can move ahead with confidence.”
Paree Sanitary Pads through their campaigns always focuses on real challenges faced by women during menstruation and has always stood for girls through their journey of progress and empowered them with confidence.
