Expressnews
Chennai, India, February 2025: Commemorating its 70th birth anniversary, the National Small Industries Corporation (NSIC), a PSU, established in 1955 under the Ministry of Micro Small and Medium Enterprises (MSMEs) to promote and develop micro and small-scale industries and enterprises in the country, and Tamil Nadu Small and Tiny Industries Association (TANSTIA), together conducted an awareness workshop on “Trade Enablement & Marketing (TEAM) initiative through ONDC platform”, for the MSMEs in Tamil Nadu.
Attended by several professionals from the MSME industry, the expert(s)-led workshop provided essential knowledge and insights on managing and growing businesses effectively through ONDC platform. From improving operational efficiency, to enhancing management practices, to scaling businesses and revolutionising digital commerce the workshop had it all.
Thiru Sreevatsan, Senior General Manager, NSIC,shared his views on the Supply Chain Management being a catalyst for MSME growth and a key driver of India’s economic progress. “Efficient logistics and supply chain management are critical for the success of Micro, Small, and Medium Enterprises (MSMEs), to the extent they can make or break the industry. NSIC continues to play a key role in helping the MSMEs with logistics infrastructure support, enabling them to get their products to market, both, effectively and efficiently, facilitating good transportation networks and warehousing facilities that enable seamless movement and smooth flow of raw materials and finished goods, essential for manufacturing operations. Additionally, it optimises supply chain efficiency by connecting producers with consumers and provides timely delivery and storage solutions, which are vital for meeting the market demands and in maintaining competitiveness across diverse industries” he said.
“Furthermore, NSIC endeavours to target five lakh MSMEs over the next three years, with 50% women entrepreneurs onboard, showcasing and promoting their B2B and B2C products and services”, he added.
Thiru C.K.Mohan President TANSTIA, spoke on how India’s Open Network for Digital Commerce (ONDC) is a game changer that can empower Micro, Small, and Medium Enterprises (MSMEs) to compete in both local and global markets. He applauded NSIC’s TEAM initiative and welcomed the awareness program saying, “In today’s circumstances the MSMEs cannot function to their fullest potential without Digital Marketing. Training workshops and awareness programs like these not only enhance the technical capabilities of the budding entrepreneurs for better business management, skill development, growth strategies and ongoing support with access to latest trends, skills and techniques, but also will provide them with exposure and awareness to the international markets and the opportunities that lie ahead”.
Digitization has the potential to transform MSMEs by streamlining processes, improving efficiency, expanding market reach, visibility and thereby enhancing customer experiences. By adopting digital tools and platforms, businesses can automate tasks, reduce operational costs, and access valuable data insights for informed decision-making enabling themselves to compete on a level playing field with larger enterprises and tap into global markets.
Speaking at the awareness event Thiru S. Suresh Babu IEDS, Joint Director, HoO, MSME-DFO said, “Government of India is one of the largest purchasers of the goods. NSIC registers Micro & small Enterprises (MSEs) under Single Point Registration scheme (SPRS) for participation in Government Purchases. The units which are registered under Single point registration scheme are eligible to get benefits of “Public Procurement Policy for Micro & Small Enterprises”. The benefits include creating marketing opportunities, giving access to technology and funding, and offering other helpful services. The goal is to make sure MSMEs have what they need to compete in the market. From Business Support Services including Marketing Assistance through Digital platforms, to procuring raw materials at competitive rates though bulk purchase and supplier partnerships, to modern technology support to improve product quality and production, to providing credit support , training and expert guidance, export support by exploring global markets through Export Programs on international trade, market research, and export rules, Trade Shows that encourages participation in global exhibitions to connect with buyers and Entrepreneurship Development programmes that provide training and mentorship in starting and managing a business and establishing Incubation Centres that Offer infrastructure and resources for startups to grow”.
In a nutshell the benefits for registering their business on https://msme.gov.in/ and https://my.msme.gov.inand procuring certificate would mean 360-degree help offered by NSIC to MSMEs for better market access, lower costs for tenders, Competitive advantage with regards to price preferences, financial support and assistance, access to advanced technology, helping with marketing branding, patent and trademarks.
