Expressnews
October 2024: As the festival of lights, Deepawali,approaches, Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, unveils the ‘Mia Disco’ Collection—a radiant homage to the dazzling energy and bold glamour of the iconic 70s disco era.
The Mia Disco collection is more than just a nod to retro style- it’s an invitation to sparkle brighter, express yourself boldly, and embrace the season’s spirit of celebration. Infused with fun, freedom, and effortless sophistication, these pieces allow you to shine at every gathering, from intimate family moments to grand festive parties.
Crafted in exquisite 14kt, 18kt gold and stunning diamonds, Mia’s disco-inspired collection is a striking blend of retro charm and modern chic, designed to add a radiant allure to every festive occasion. The collection offers the versatility of modular jewellery, empowering you to create multiple looks with a single piece. It’s perfect for the woman who loves to switch things up—effortlessly transitioning from day to night, from understated to show-stopping. Bold geometric shapes, intricate mesh details, zigzag patterns, and playful charms come together to create statement pieces that are as unique as you are. Whether you choose to layer stackable rings or style our magnetic bangles in various ways, you’ll feel the excitement and sparkle of the disco floor every time you wear them. Our shimmering necklaces and earrings, inspired by disco balls and glistening strobe lights, capture the essence of those unforgettable after-party nights, making sure you stand out wherever you go.
The collection stands out with its bold use of reflective surfaces and eye-catching textures, taking design inspiration from the glitz and glamour of 70s dance floors. Key pieces includes statement danglers adorned with intricate disco-inspired motifs and fringes. Perfect for layering or wearing solo, these bold add a twist to any festive outfit. This collection, with its vibrant designs and modular versatility, is not only a stunning addition to any jewellery box but also an ideal choice for Deepawali gifting, symbolizing love and appreciation.
Speaking on the launch, Ms. Shyamala Ramanan, Business Head – Mia by Tanishq, said, “At Mia, we take pride in drawing inspiration from global fashion trends, and this festive season, our collection is all about embracing the vibrant energy of Disco. The era of slick, dapper clothing and bold self-expression still resonates today, inspiring us to create pieces that capture its timeless glamour. From the shimmer of strobe lights to the sparkle of disco balls, Mia’s Deepawali collection embodies the glitz and joy of the disco era in jewellery that’s as lightweight, fluid, and versatile as the women who wear it.
What sets this collection apart is its ability to seamlessly transform your look—our modular designs, such as earrings that double up as pendants and playful fidget rings, are perfect for keeping up with the rhythm of your day. Whether you’re looking for subtle elegance or bold glamour, we have something to match every mood and occasion. We are thrilled with the overwhelming response from so far, and we can’t wait to see how these pieces add sparkle to your Deepawalicelebrations.”
To spread the festive cheer, Mia is offering up to 20% off* on select pieces until October 31st, 2024. Whether you’re adding something special to your personal collection or finding the perfect gift for someone dear, Mia’s tiered offers make it even more delightful to celebrate this season of giving and joy.
The tiered offer caters to every kind of shopper: For diamondpurchases up to ₹50,000/-, get 5% off*, between ₹50,000/- to₹1,00,000/-, customers can enjoy a 7% discount*. For bills ranging from ₹1,00,000/- to ₹1,50,000/-, a 10% off* awaitsand between ₹1,50,000/- to ₹2,00,000/- . And for diamond purchases exceeding ₹2,00,000/-, customers can revel in a flat 20% off*.
Customers can also avail flat 10% off* on making charges of plain gold jewellery and flat 20% off* on silver purchases.
Celebrate the Deepawali season with Mia’s Disco collection—a vibrant range that captures the joy of gifting and self-expression. Whether you’re surprising a loved one or adding a touch of sparkle to your own wardrobe, these unique designs are perfect for making every celebration unforgettable. This season, choose a gift that goes beyond trends, adding a timeless charm and a touch of sophistication to every outfit.
Starting at a price of Rs. 4999/– onwards*, Mia’s Disco collection has a range of earrings, pendants and neckpieces etc. The collection is available across all Mia stores and on https://www.miabytanishq.com/
*Terms and Conditions apply!
