Expressnews
February’24: Mia by Tanishq, one of India’s most fashionable fine jewelry brands renowned for its contemporary designs, is thrilled to announce the renewal of its partnership with the Royal Challengers Bangalore’s (RCB) groundbreaking all-women’s cricket team for the T20 season 2024. This renewed collaboration underscores Mia’s unwavering commitment to championing these remarkable players’ grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.
After a successful collaboration with Indian Olympic women athletes in the past and a successful inaugural partnership last season, the new-age jewelry brand, Mia continues to stand in strength with the RCB women’s team, recognizing their dedication, resilience, and remarkable achievements in the realm of cricket. As the principal sponsor for the team, Mia reaffirms its support for women athletes and their pursuit of excellence on the field with fresh vigor.
The renewed partnership between Mia by Tanishq and RCB’s all-women’s team symbolizes a shared commitment to fostering inclusivity, diversity, and empowerment within the sporting community. Mia is proud to align itself with the values of the RCB women’s team, whose members embody the essence of the modern Indian woman – confident, independent, trailblazing, and unyielding.
Mia’s association with the unrivaled players of the RCB team is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which is not only powerful but also a true reflection of their indomitable spirit and can inspire the women of today.
Speaking about the association, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said,“We are excited to continue our association with RCB, one of most loved teams in the WPL. It fills us with joy and pride to root for this bunch of young dynamic women with a never say die attitude. Their ambition, dream, perseverance, and indomitable spirit reflects the very essence of the Mia woman. We recognize the star within each of these players and cheer on their sporting spirit.”
Rajesh Menon, Vice President & Head of RCB said,“We are pleased to extend our partnership with Mia by Tanishq into another season of WPL. RCB is a lifestyle brand that resonates with the ethos of Mia at the intersection of fashion into sports.”
As the RCB women’s team prepares to embark on another exhilarating season, Mia by Tanishq invites fans to join in the celebration and show their support for women breaking barriers and making strides in the world of cricket.
