Expressnews
Chennai – Footwear firm Metro Brands Limitedhas opened its first FitFlop store in India in the city of Chennai. The store, located at the Express Avenue Mall, will display FitFlop men’s and women’s range of shoes, sandals, and boots all priced from Rs.7,000 onwards.
Metro Brands entered into a strategic partnership with the UK-based lifestyle and wellness footwear company in January. As part of this tie-up, Metro Brands will exclusively retail and distribute FitFlop footwear in India across various platforms and channels and leverage its expertise in the Indian market as well as its diverse brand experience, to build FitFlop in India.
FitFlop is now available at Metro and Mochi stores as well as all multi-brand outlets, e-commerce, and online marketplaces. Metro Brands will also act as a distributor to various other footwear retail chains across India to expand FitFlop’s footprint in the country. The Chennai store is the first exclusive Fitflop outlet in India.
“Chennai was a natural choice for FitFlop’s first store as the city reflects the brand’s culture of style, comfort, and fit. Both Metro and FitFlop footwear have much in common and we are delighted to exclusively partner with the brand to help expand their base in India. Together, we hope to revolutionize the footwear market in India by offering Indian consumers the best bio-mechanically engineered, sustainable, comfortable, and stylish footwear. We look forward to people enjoying the FitFlop experience first-hand,” said Nissan Joseph, Chief Executive Officer, Metro Brands Limited.
FitFlop was launched in 2007 by Canadian entrepreneur Marcia Kilgore to create bio-mechanically designed boots, sandals, and shoes and is currently available in around 65 countries.
“We are excited to partner with Metro Brands Limited and look forward to taking FitFlop across India with their guidance, expertise, and reach. FitFlop India will offer footwear designs that suit the Indian fashion sensibilities, climate, and culture. We look forward to an exciting, long-term partnership with Metro Brands,” said Gianni Georgiades, CEO FitFlop.
