Max Fashion and Goonj together takes a step towards a better tomorrow. 

Chennai, September 2022: Max Fashion, India’s largest fashion destination, has collaborated with Goonj, an internationally awarded, non-profit organization to promote sustainability. The program was launched today at Max VR Mall store in Chennai with the unveiling of the garmentcontribution box by key dignitaries from Goonj and Max. As part of this initiative, contribution boxes have been installed in 105 Max Fashion stores across the country to enable recycling of used garments and utilizing it for the underprivileged.

Max cares is an initiative which ensure we care for the betterment of our planet. Max fashion and Goonj have collaborated to upcycle preloved garments and reduce excess of fashion waste going into landfill. Max fashion inspires consumers to inculcate this practice for the benefit of people and environment.

Goonj is a non-profit organization that has built a network of community led partnerships from urban to village India, channelizing urban surplus material as a tool to barter with rural efforts and wisdom to address crucial gaps in rural infrastructure, water, environment, livelihood, education, health, disaster relief, and rehabilitation.

On this occasion Harish Kumar Vice president, Max said,“It gives us immense pleasure to announce our association with Goonj that has been driving large efforts towards enhancing the dignity of the underprivileged across India. Max Fashion strongly believes that the progress of the society is a collective responsibility and aims to do its bit by facilitating recycling of used garments”

Anshu Gupta, Magsaysay awardee, Founder Goonj said about the initiative, “This campaign with Max Fashion is important for many reasons. On one hand, it presents a great example to the entire retail sector on how every organization can do its bit while on the other hand, more importantly, it gives every customer a chance to do something for others. In the process a lot of clothes will be prevented from going to landfills, instead they will play a new role in triggering dignity and development in the world. That’s going beyond circularity to attain social goals, creating a win-win all over.”