Expressnews
National, February 13,2025: Elevating everyday indulgence, Lotte India, a leading player in the Indian confectionery space, has reimagined its iconic Eclairs Choco with an upgraded formula for a richer, more satisfying treat. Now crafted with 30% more Choco, it offers an enhanced creamy texture and deeper Chocogoodness. This relaunch reinforces the brand’s commitment to delivering superior product experiences, making Eclairs Choco an irresistible delight for consumers of all ages.
With a smoother texture and a more intense Choco, the enhanced Eclairs Choco is designed to provide an elevated treat that lingers on the palate. Whether enjoyed as a quick sweet bite or shared during special moments, the upgraded version aims to bring a delightful choco-filled experience to consumers. The relaunch is part of Lotte India’s continued efforts to expand its footprint in the confectionery sector and cater to the growing preference for high-quality confectionery-based treats.
The new Eclairs Choco is available all India in shops near you. Consumers can choose from a various pack option ofRs.50/Rs.100. Apart from Re.1, Rs.2 Eclairs Choco is also available. With its richer taste, enhanced appeal, and wider availability, Eclairs Choco is set to elevate the choco indulgence experience for consumers across India.
About Lotte Choco Pie: LOTTE India Corporation Limited was established after the acquisition of Parrys Confectionery from the Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India, is part of the Korean conglomerate, LOTTE Corporation. The company is a respected player in the confectionery industry with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, jellies, lollipops, and éclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach over a million retail outlets through 2000+ distributors across the country. In addition to two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry) and outsources confectionery production to three other units across India. LOTTE India aims to achieve leadership status in all categories it operates in.
