Expressnews
Chennai, December , 2023: Following an electrifying debut season that captivated audiences worldwide, Coca-Cola is humbled to present the second edition of Coke Studio Tamil.
Over 21 esteemed and talented artists from the region unite to craft 9 unforgettable tracks which exude a fun and relatable vibe, establishing a deep emotional resonance with its audience. Building upon the essence that made Season 1 so compelling, Coke Studio Tamil Season 2 engages its audience in the subtleties of coming of age, culture, celebration, friendships and camaraderie, love, and passion all strung together in fresh tunes and melody, curated by Maverick producer Sean Roldan. The artists’ unforgettable tracks will be released over the next few months in 2024 on the Coke Studio Tamil YouTube handle.
Youtube Link:https://www.youtube.com/@cokestudiotamil
The title track, “Idhu Semma Vibe,” translating to ‘feeling awesome,’epitomises the energetic and positive vibe brought to life by the incredible artists collaborating on this season. Coke Studio Tamil Season 2 gracefully navigates beyond traditional cultural boundaries, venturing into the unexplored terrain of the emotions of the audience.
This season will take the audience on an immersive musical journey by offering an exhilarating exploration of emotions that define the diverse and dynamic lives of the audience. Each track in the upcoming season is crafted to accentuate specific feelings that resonate with the pulse of this generation.The songs highlight the vision of the composer with fascinating visuals and storytelling that will resonate with youngsters across borders.
Arnab Roy, Vice President, of Marketing Coca-Cola India, and SouthWest Asia said, “Coke Studio Tamil Season 1 was a celebration of the plurality of Tamil music and a successful vernacular IP. Coke Studio Tamil Season 2 has songs around relevant themes for the youth with an immersive story world that we hope the viewers would enjoy.”
Ashwin Padmanabhan, President, Investments, Trading & Partnerships, GroupM India, shared insights into the groundbreaking approach of Coke Studio Tamil Season 2, and added, “Inthis upcoming season, our aim transcends the ordinary realms of musical entertainment. We aspire to craft an immersive experience that not only captures the attention but resonates deeply with the hearts of Gen-Z. The collaboration with these exceptional artists is a testament to our commitment to providing a platform for authentic voices that mirror the varied sentiments of the young and vibrant audience. We celebrate innovation, diversity, and limitless imagination as we go into untouched creative spheres with the second edition of Coke Studio Tamil.”
Coke Studio Tamil Season 2 boasts a stellar lineup of artists who have left an indelible mark in their respective fieldscurated by musicianSean Roldan. The diverse roster includesVijay Sethupathi,renowned actor and producer; GV Prakash Kumar, actor and musician;Arivu & The AmbassA, band; Andrea Jeremiah, singer and actress; Aditi Rao Hydari,actress and singer; Girishh Gopalakrishnan, renowned music director, and composer, Yanchan, emerging indie-pop sensation; Asal Kolaar, cutting-edge hip-hop artist;Vidya Vox, international YouTube sensation; Rajalakshmi, playback singer with a soulful voice; Sanjay Subrahmanyan, Carnatic music maestro; Navz-47, rap sensation; Justin Prabhakaran, music composer; Sithara Krishnakumar,playback singer with a melodious voice; Kapil Kapilan,rising star in the music scene, Arun Raja, popularsinger and lyricist; R K Adithya, playback singer with a melodious voice; Sivaangi Krishnakumarfamous singer and actress, Sathyaprakash Dharmar, recording artist —each artist is set to contribute to the vibrant tapestry of Coke Studio Tamil Season 2.
Coke Studio Tamil Season 2 invites you to immerse yourself in a musical celebration of the spirit, emotions, and vibes that define the musical experience for the youth. Discover the season’s tracks on popular audio OTT platforms such as Spotify, Apple Music, Gaana, Saavn, Wynk Music, and Audible.
