Expressnews
Chennai, May 18, 2022: Many Global Corporates use Digital Referral Marketplace (DRM), which is a process of letting your customers refer their family and friends to build and grow their brand. Made in India brands are exploring the DRM route as a strategy to get more traffic, subscribers, and sales.
Opalyte Services Private Limited – a startup based out of Chennai is launching India’s first-ever DRM “Paizatto” in the month of June 2022. Paizatto is the brainchild of young entrepreneurs who have an excellent track record in technology, retail business, customer retention, and brand establishment. Paizatto is the first digital solution brand toward its mission of becoming aggregators of aggregators in the ever-evolving market. It is a proud moment for the second and third-tier vendors operating from Chennai as the City got the opportunity of getting this first-of-its-kind app that helps shop owners to grow their business.
Paizatto App stimulates the shopping experience for essential goods in the best possible way as it has a unique Earn Back Program for the consumers when they do every purchase, customers benefit. Paizatto is the only company to give real Earn Back; consumers need not have to accumulate points to get some gifts. Besides getting Earn Back for every purchase at the Paizatto affiliated stores through the dedicated QR code, consumers also earn money through a referral network, when the referred friends or relatives make a purchase, every time. With a click of the button, Paizatto provides complete analytics of sales details for the vendors and their own & referrals purchase details for the consumers. Paizatto App also updates the consumers with products and offers from the nearby stores and instant delivery, based on the value of purchase through the stores. Paizatto is open for all and it adopts a free registration model to create more walk-ins to the shops and earn more money. Paizatto also lends the marketing support for the vendor in the digital marketing space and the in-built analytics will help them to get more insights on sales.
Paizatto was thoroughly tested and audited in all UPI platforms and its collaboration with the leading Fintech banks like ICICI Bank and IDFC Bank makes it a safe bet in digital transactions – both for the vendors and consumers.
The company behind Paizatto is looking at 50,000 affiliated stores / 10,00,000 consumers in the first year and triple it in the second year. After six months, the company is planning to offer this unique sales tool to every district of Tamil Nadu. Paizatto will be creating awareness to make the customer, independent of brand and location as it will reach out to all categories of shops.
Paizatto’s motto is “every penny spent must earn a penny” and towards this, the Earn Back Program has been worked out to ensure consumer loyalty to the vendors and help them to increase their sales and also reward the consumers for their loyalty. The brand also worked out a detailed marketing plan taking different routes of communication to popularize Paizatto and its key benefits. Paizatto will change the way the second-and-third tier vendor operates and play a supporting role in the economic growth of Tamil Nadu.
For more details:
Paizatto
62/28, Jeenis Road, Saidapet, Chennai-15
(Opp. Saidapet Post Office)
Ph: +91 72000 44339
