Business

Chennai: The Department of Consumer Affairs (DoCA) and The Advertising Standards Council of India (ASCI) both operate with a mutual goal of protecting consumer interests. This objective is central to the missions of both ASCI and the Central Consumer Protection Authority (CCPA) when it comes to the issue of misleading advertisements. It …

Chennai, March 2024 India’s No. 1 tractor export brand, Sonalika Tractors is excited to take a transformative path towards farm mechanisation and has launched a new grandeur under its latest initiative ‘One Nation, One Tractor’ at One Price. Widening its heavy-dutytractor range in India, Sonalika has introduced its latest ‘Sikander DLX DI 60 Torque Plus …

Chennai: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched the VIDA Advantagepackage for its VIDA V1 Pro electric scooter. A category-first proposition by VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, the VIDA Advantage package offers peace of mind to customers by making EV ownership hassle-free.  The “VIDA Advantage” offers an enhanced ownership experience with benefits and services worth Rs. 27,000, valid over a 5-year period. This unique after-sales …

Chennai, March 2024: Groom India, Owners of Naturals Salon,the country’s largest professional salon brand, has proudly announced latest Cricket sensation Ms. Smriti Mandhana as its brand ambassador for the eagerly anticipated launch of its D2C skin care product segmentset to take place in May 2024. This announcement marks Naturals’sinaugural step into direct consumer products, signifying an importantmilestone in the brand’s evolution. With its legacy rooted in excellence and a vision to empower aspiring Indians …

March 2024, Chennai: Minmini, world’s first Tamil Hyperlocal Social Media app, being the official social media partner of CSK, distributed tickets to the winners of#minminiCSK contest offering fans a chance to witness the thrill of cricket live at M. A. Chidambaram Stadium! As IPL fever grips the nation, Minmini continues to innovate in bringing fans closer to their favourite team. #minminiCSK contest is …

Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’subiquity as ‘Desh Ka Namak’, resonating with the youth and alsocapturing the pulse of India. It offers a new outlook with a freshspin to the jingle while retaining its …

Chennai, March 22, 2024: Viki Industries, which markets iSTEEL, a brand synonymous with premium TMT bars across South India, has launched iSTEEL Zinc, a groundbreaking zinc-coated TMT bar offering up to three times higher life for constructions than traditional TMT bars. Manufactured based on an advanced galvanizing technology, iSTEEL Zinc …

Chennai, March 21st 2024: Embracing the citrusy flavour to the fullest, Lotte India, a leading player in the Indian confectionery space has launched Lotte Choco Pie Real Orange. Combining the sumptuousness of chocolate with the tangy freshness of the orange, the impeccable fusion is tailoredto provide a refreshing take on the citrous flavour, highlighting the authentic essence of the tropical fruit.  …

Chennai, 21st March 2024: GT Bharathi Urban Developers Pvt. Ltd. (GTB), a collaborative venture between the esteemed GT Group and Bharathi Homes, is proud to announce a significant investment of approximately Rs. 350 Crores into the senior housing and assisted living sector under their brand ELEMENTS Senior Living. This investment …

Chennai, March 2024: The Grand Opening of Advanced GroHair & GloSkin Clinic in Kottivakkam, Chennai marks a milestone in meeting consumer demand. The grand opening ceremony was a momentous event, and took place on the auspicious date of 20th March, 2024. The event was graced by esteemed Chief Guest, Srikanth – Actor, Ineya – Actress and Saran Vel J, Brand Founder & Managing Director, served as …