Expressnews
Mumbai, India – 23 July 2024: BIC Cello recently launched its latest innovation in India – the all-new MOOD pens range. Mirroring the vibrant spirit of Gen Z, these pens seamlessly blend fashion with functionality, promising a superior and delightful writing experience.
The new MOOD pens range is a testament to the power of colours influencing our mood and emotions. Available in both ball and gel versions, the range offers a spectrum of colours — from calming blues and greys to vibrant, mood-lifting hues.
Boasting of a trendy and aesthetic appeal, more than just writing tools, MOOD pens are designed to be accessories, perfect for collecting and showcasing personal style. The collection caters to those who prefer classic, subtle tones plus those who love to make a statement with bold colours. Whether you opt for classic Ibiza Blue or Ultimate Gray or crave a burst of colour with shades like Peach Fuzz, Sage Green, or Digital Lavender, the MOOD pens appeal to all, brightening daily tasks effortlessly. There’s a MOOD pen designed to complement every individual’s state of mind!
Since emojis are the universally accepted language for Gen Z, the new MOOD pens showcase a range of fun emojis captured via a unique ‘mood-o-meter’ on the pack!
The range is true to BIC Cello’s commitment to quality. MOOD pens provide smooth, effortless writing that encourage consumers to build a collection through the tagline “Choose your colour, match your Mood”.
Product details
Mood pens by BIC Cello: Wear your mood, express your emotions, and make every writing experience a reflection of you. Available across India at an MRP of Rs. 10 per pen.
Mood Gel Pen: Ushering in a pastel renaissance, the gel variant comes in three fresh colours – illuminating yellow, sage green and digital lavender. These pens have waterproof ink, ensuring a smudge-free and smooth writing experience. The design is sure to attract Gen Z with its silk matte finish, squarish bottom design and premium embossed branding. Available across India at an MRP of Rs. 10 per pen.
Mood Ball Pen: Featuring Ibiza Blue, Ultimate Gray and Peach Fuzz colours, these ball pens, equipped with a long needle tip, ensure a smooth writing experience. For an aesthetic appeal, the product is textured with a premium silk matte finish and designed with an ink colour indicator that blends with the clip. Available across India at an MRP of Rs. 10 per pen.
