Expressnews
National, 16th October, 2023: Lotte India, one of India’s leading players in the confectionary industry, unveiled its latest marketing campaign – Love & Lotte, celebrating its flagship brand Lotte Choco Pie. With an aim to further strengthen the brand’s connect and take it closer to the hearts of the consumers, Love & Lotte is a creatively envisaged campaign that dabbles on modern lingos, emotions and more. The campaign, is centered around a series of joyful TVCs that capture everyday moments with Lotte’s Choco Pie. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack innovations, and on ground activation. Love & Lotte campaign has just gone live across popular GECs and social media platforms.
The brand’s new campaign is an expression of innocent love through its new lingo connecting directly to Choco-pie lovers’ hearts, wherein the word ‘Lotte’ will creatively replace the word ‘lot’ in common day-to-day phrases. For instance, one would start expressing their care and affection towards another by using ‘Love you a Lotte’ instead of ‘Love you a Lot’. Other catchy expressions like ‘Miss you a Lotte’, ‘Thanks a Lotte’, ‘Lotte cool vibes’, ‘You talk a Lotte’, etc. are some of the exclusive phrases captured in this campaign which is sure to become a trendsetter amongst Lotte India’s loyal customers.
Commenting on the occasion, Mr. Milan Wahi, Managing Director, Lotte India said “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and emojis thatwill uniquely connect with our targeted customers.”
The campaign, conceived by Mumbai-based creative boutique “Cut the Crap” (CTC), features a series of four versatile TV commercials that beautifully capture heartwarming moments of love and affection, transcending generational boundaries. Two of the films tenderly portray the innocent exchanges of love and affection between children, evoking a sense of pure, unfiltered emotion.
Another film artfully captures the poignant exchange between a mother and her son, highlighting the enduring bond between them. The fourth film captures a delightful and endearing banter between an older couple, showcasing the timeless nature of love and companionship. Each vignette is meticulously crafted to resonate with audiences across all age groups, creating a tapestry of touching moments that leave a lasting impression.
The Love & Lotte campaign which is already live catering to a wide demographic as it is broadcast through various ATL and BTL channels, in addition to prominent social media platforms like YouTube, Instagram, Facebook, and more. Furthermore, Love & Lotte ad campaigns will be aired during the current matches of ICC Men’s Cricket World Cup 2023 on Disney+ Hotstar OTT platform, as a celebratory tribute for the love of the game.
Love & Lotte brand campaign could be accessed using this TVC Link:
