Expressnews
Chennai : Creykid has launched a new range of games and activity kits designed to combine art-led play with hands-on making, nurturing creativity, self-expression, and discovery across age groups.
At the heart of Creykid’s philosophy is a simple belief: every child deserves the freedom to explore, discover, and express themselves creatively. The brand’s approach focuses on “guided-to-free” experiences—where structured prompts and step-by-step scaffolding build confidence, before transitioning children into open-ended exploration and independent thinking.
Designed in alignment with how children naturally learn, Creykid’s products encourage a progression from imitation to experimentation and ultimately to creative ownership—ensuring that creativity becomes a skill developed through meaningful engagement.
“We are designing experiences that help individuals build confidence in their own ideas. When children move from following instructions to creating something of their own, that’s where real learning and self-belief begin,” said Amarnath Alagappan, Director & CEO, Creykid.
“We are not just participating in this space – we aim to define it. This category is still underbuilt, and that presents a rare opportunity to shape how creativity is experienced at scale. Our vision is to build an ecosystem where products, experiences, and platforms come together to form a new creative economy for the next generation. This is not about individual offerings,it’s about building a category with long-term cultural and commercial relevance,” said Narendranath AL, Director & CBO, Creykid.
Product Lineup
Stikoo Pro & Pro Max :
Stikoo Pro: Ages : 3 – 6 Yrs
Children complete scenes using shape stickers, learning visual composition playfully while discovering how individual elements create meaningful art.
Stikoo Pro Max: 4 – 7 Ages
Open-ended sticker activity where children design original scenes, guided by prompts, developing imagination, storytelling, visual thinking, and expressive confidence.
Persketch
Persketch: Age : 10+ Yrs
Perspective drawing kit exploring India’s streets and spaces, teaching 1- and 2-point perspective while blending technical skills with cultural storytelling.
Stencil Clone Lab
Stencil Clone Lab: Age : 6+ Yrs
Fantasy art kit where children mix stencils to create hybrid animals, adding colors and stories to imaginative, world-building adventures.
ClayDoze
ClayDoze: Age : 6+ Yrs
Storytelling clay kit following a magical bird’s transformations across environments, encouraging sculpting, creativity, and arranging scenes into immersive narratives.
Mood Scribble ✍️✨
Mood Scribble: Age : 18+ Yrs
Mindful drawing cards offering calming creative breaks, where users complete abstract patterns freely, encouraging focus, relaxation, and expressive release.
Vault of Shapes 🧩✨
Vault of Shapes: Age : 16+ Yrs
Two-player strategy game blending spatial intelligence, pattern recognition, and tactics, where shifting objectives demand adaptive moves and analytical creativity.
Puzzle Race India 🇮🇳🏁
Puzzle Race India: Age : 8+ Yrs
A jigsaw puzzle of India where each state is represented by its animal.
Once complete, it turns into a board game based on IUCN conservation status.
Players race with micro cars leaping forward or sliding back with each die roll.
Based in Chennai, Creykid is dedicated to designing toys, games, and creative tools that nurture creativity, self-expression, and discovery. Under the leadership of Amarnath Alagappan and Narendranath Alagappan, the brand aims to inspire a lifelong journey of imagination and making.
The brand’s core design principle focuses on progression, not completion—moving children from copying to modifying to creating. Reflecting the founders’ complementary expertise, Amarnath Alagappan’s mechanical engineering background ensures robustness in game mechanics, functionality, and aesthetic precision, while Narendranath Alagappan’s sales leadership and strategic vision enable scalability and evolving complexity across the product ecosystem.
