Expressnews
Chennai:
Amazon India announced the expansion of its Smartchoiceprogram to tablets, following strong success in the laptop category. The program simplifies device selection through expert-curated recommendations based on specific customer needs and usage preferences. Tablets represent a high-growth category for Amazon India, with 26% year-over-year growth in 2024.
“The Smartchoice program, designed by working backward from customer needs, has significantly elevated the purchasing experience, earning exceptional feedback for its clarity and precision,” said Zeba Khan, Director,Consumer Electronics, Amazon India. “Customer insights reveal that buyers often feel overwhelmed by the variety of options available across consumer electronics and technical specifications. This program addresses this challenge by transforming how customers shop for laptops and tablets. Instead of comparing complex specifications, customers can now select devices based on their intended use, ensuring they choose the ideal device for their specific needs—validated by experts and delivered at exceptional value.”
Key Benefits of Smartchoice includes curated Selection for Every Use Case: Devices matched to your needs, Top-Rated Performance: Highest rated devices in their category, Expert Recommended: Validated by third party experts, Excellent Value: Competitive prices with added benefits such as No Cost EMI, Bank discount, and more
The Smartchoice program categorizes devices based on distinct consumer needs—from everyday use and education to entertainment, professional applications, and gaming. For each category, an independent technical agency establishes performance benchmarks that products must meet. The curated selection features top-rated tablets from leading brands including Samsung, Lenovo, Asus, Honor, Acer and HP.
Since its introduction for laptops, the Smartchoice program has grown threefold in sales and contributed to 30% growth in premium laptop purchases in 2024. Customers can check out the new Smartchoice tablets and laptops store easily accessible through the Consumer Electronics Home page, or directly through the following links.
