Expressnews
India, December 2024: Embodying the essence that Special moments deserve nothing less than perfection, Spinz, the flagship skincare brand from the house of CavinKare, brings this vision to life with its latest TVC campaign for its most sought-after Spinz BB Face Talc. Built on the notion that people should shine in life’s most significant junctures, the TVC beautifully illustrates how Spinz BB Face Talc is the ultimate solution for every occasion, big or small. Titled “Special Occasion Ka Special Powder, the refreshing campaign showcases Spinz BB Face Talc banking on its promise of being the go-to product that amplifies radiance and confidence, ensuring every moment becomes special.
TVC Link: https://youtu.be/_gj5lI6b0Sg?si=MdbdZPYQcYtZPMdX
Capturing a pivotal moment between two young women, the brand-new TVC beautifully portrays their excitement as they prepare for a special occasion. In a candid exchange, as one friend is getting ready, the other friend reflects on whether ordinary clothes or footwear would suit such an important occasion, and without hesitation, delivers a powerful response, stating, “Why settle for ordinary?.” This sparks the introduction of Spinz BB Talc, a product that redefines beauty with its innovative skin-colored formulation, blending naturally with the skin tone, offering light spot coverage and an instant glow, making it the perfect companion for such moments. The TVC elegantly showcases how Spinz BB Talc ensures one looks picture-perfect from start to finish. Whether it’s a birthday, party, wedding, celebration, or any milestone, Spinz BB Talc redefines beauty by empowering individuals to feel radiant, confident, and unforgettable.
With its relatable narrative and innovative product features, the new TVC is designed to resonate deeply with viewers across India. Airing in Hindi and Telugu, the TVC will be live in key markets including- Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions positioning Spinz BB Face Talc as the must-have beauty essential for every special occasion. By aligning with life’s most cherished moments, Spinz continues to redefine beauty, empowering individuals to feel confident and radiant no matter the occasion.
About Spinz: When the World Cup Cricket fervour reached fever pitch in 1996, it was not just the men
who were having fun. In the offices of CavinKare, an exciting new range of deodorants and talcs for
women were taking form. Inspired by spin bowling, the range was called ‘Spinz’ and was launched in the
markets in 1997. The brand has products catering to the skin care needs of today’s consumer through its
flagship products Spinz BB Cream, Spinz Talc, Spinz Deo and Spinz range of perfumes. The brand has also
stood testimony for introducing many path breaking innovations in the beauty segment. One of the
significant innovations introduced by CavinKare under the brand Spinz is India’s first ever BB Talcum
powder.
