Expressnews
Chennai, November 2024 – Genes Lecoanet Hemant, the iconic Indo-French fashion label, celebrated the grand opening of its newest store in Chennai with an unforgettable launch event at Express Avenue Mall. This milestone marks the brand’s continued commitment to bringing Parisian artistry and Indian craftsmanship closer to discerning fashion lovers across the country.
Hosted by the city’s prominent influencer Priyadarshini Vijay, the event welcomed an enthusiastic gathering of fashion enthusiasts, city influencers, and tastemakers, including Renuka Praveen, Mehndi Jashnani, Sahithya Jaganathan, Swetha Renukumar, Rayane Mithun, and more. The festive atmosphere was filled with laughter, excitement, and moments of camaraderie, creating cherished memories for everyone present.
Hemant Sagar and Didier Lecoanet, the co-founders of Genes, graced the occasion, making the event even more special. In their interactions, they highlighted the brand’s unique journey:
“We’re thrilled with the warm welcome from Chennai. Genes isn’t just about clothing—it’s about enjoying life, reflecting individuality, and making high-quality fashion more accessible and inclusive. Our latest collection, Soleil, captures the essence of life on our exceptional planet and celebrates all ages and styles,” said Hemant Sagar.
“We’ve carefully crafted a collection that stands out as a refreshing alternative to the festive and wedding wear prevalent in India. It’s expressive, modern, and, most importantly, affordable without compromising on style or quality,” added Didier Lecoanet.
The Soleil collection—meaning “sun” in French—drew admiration for its contemporary designs that effortlessly blend elegance with comfort. The line encapsulates timeless versatility while being mindful of sustainability. Pieces from the collection are designed to mix and match across seasons, making them ideal for festive gatherings, everyday wear, or even unique holiday looks for Christmas and New Year.
Genes remains steadfast in its dedication to sustainable fashion practices. From upcycled collections and collaborations with organizations like Silai Wali to incorporating locally sourced materials and supporting Indian artisans, Genes ensures every piece resonates with ethical craftsmanship.
“Chennai is a vibrant city with a perfect blend of tradition and modernity, making it the ideal home for Genes. We look forward to seeing our designs embraced by this dynamic and forward-thinking community,” said Didier Lecoanet.
With the launch of this store, Genes reinforces its mission to democratize high-quality fashion while celebrating individuality. Future plans include the introduction of sneakers, beachwear, and sportswear, ensuring that the brand remains a favorite for those who want to feel confident and happy in their genes.
Event Highlights
• Date: November 10, 2024
• Venue: 2nd Floor, Express Avenue Mall, Chennai
• Special Guests: Hemant Sagar and Didier Lecoanet
• Host: Priyadarshini Vijay
The launch was a true testament to Chennai’s evolving fashion landscape, bringing together a global perspective with a local sensibility. With this exciting new chapter, Genes Lecoanet Hemant is poised to redefine fashion in Chennai, one timeless piece at a time.
For info about the brand please visit – https://www.instagram.com/geneslecoanethemant/
Website – https://www.geneslecoanethemant.com/
