Expressnews
Chennai, November 2024 – Genes Lecoanet Hemant, the celebrated Indo-French fashion brand, proudly announces the launch of its new store in Chennai. This milestone event will take place on 10th Nov, 2024 between 3:00 PM to 8:00 PM at No. 247, 2nd Floor, Express Avenue Mall, offering an immersive experience where Parisian artistry seamlessly blends with Indian craftsmanship.
The Chennai store marks an important step in Genes’ journey to make finely crafted clothing more inclusive and accessible. “This expansion into Chennai underscores our mission to democratize fashion,” says Didier Lecoanet, co-founder of Genes Lecoanet Hemant.
Chennai, with its rich cultural heritage and evolving fashion sensibilities, is a dynamic choice for Genes’ latest venture. Known for its unique blend of tradition and modernity, the city resonates deeply with the brand’s philosophy of timeless and forward-thinking design. This expansion reaffirms Genes’ belief in celebrating individuality and creating designs that reflect both heritage and modernity.
The store will showcase collections that are rooted in French artistry and Indian craftsmanship, emphasizing quality, fine tailoring, and attention to detail. These elements embody the essence of Genes, creating a balance between timeless elegance and contemporary versatility.
The brand also incorporates sustainable practices into its design ethos, including upcycled collections and collaborations such as the Silai Wali association, which repurposes textiles into new creations. Locally sourced materials and contributions from skilled craftsmen and artisans—through intricate embroideries and surface design techniques—are integral to Genes’ approach. This commitment extends to ensuring fair wages and employee benefits, reflecting the brand’s focus on ethical craftsmanship and responsible fashion.
“Chennai represents a dynamic and ever-evolving metropolis. It was a natural choice for Genes as we seek to capture the forward-thinking spirit of this vibrant city,” says Hemant Sagar, co-founder of Genes Lecoanet Hemant.
The event will be hosted by renowned Chennai influencer Ms. Priyadarshini Vijay and will gather fashion enthusiasts, influencers, and tastemakers from across the city.
Date: November 10, 2024
Time: 3:00 PM to 8:00 PM
Location: No. 247, 2nd Floor, Express Avenue Mall, Chennai
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