Expressnews
Chennai, June 23, 2022: Indus Life Sciences, an enterprise with two decades of global presence, specialising in exports of Pharmaceuticals and Consumer Goods to over 40 Countries, announces their entry into the coveted Wellness & Beauty D2C space in India with the launch of their wholesome wellness brand “The CoBeing.”
The event was presided over by Chief Guest Ms Shiny Surendran, renowned Sports & Preventive Health Nutritionist, and special guests Dr A Rajendran, Research scientist & Phytotechnology Expert, and Dr R Roopa, Expert Dermatologist.
The Co Being is your one-stop-wellness-collective of mass-premium products, covering Health & Nu ion, Beauty, Personal Hygiene ‘et al, soon expanding to Digital Wellness devices & living aids. The Co Being houses 3 sub-brands SIGOORI (General Wellness), MINAYA (Intimate Wellness) & KRINKA (Beauty), each catering to well-tailored needs of audiences in the respective segments.
Having been around in the industry long enough to observe its shifts and trends over the years, Indus has a strong insight of the consumer pulse leading them to launch an array of products, all developed by renowned research scientists & manufactured in state-of-the-art facilities.
“We want to be the support system for our audiences coping up in a fast paced world with ever evolving lifestyle needs, that is taking a toll on their physical and mental health. We are on a mission to help people thrive in this world that is moving at a thousand miles per hour. We don’t think many players in the market view Wellness through our multidimensional lenses yet and that will be our strong value proposition we offer to our consumers. We believe that co-existence is a part of the order of life, thus driving us to build something that is strongly inspired by the goodness of nature, brought to life through the power of science, research and technology,” says Mr Mani Krishnamurthy – Managing Director of Indus Groups.
The USD 1.5 trillion global Wellness market combined with the post-pandemic behaviour of ‘wellness rebound’ aimed at restoring holistic wellness with a preventive approach certainly offers immense scope for growth and expansion in this industry.
The products will be available online early July in www.thecobeing.com
