Expressnews
LIC of India, Southern Zone, celebrated the 77th Independence Day at LIC Building, Anna Salai,
Chennai. Shri. G. Venkataramanan, Zonal Manager of Southern Zone hoisted the National Tricolour
Flag and addressed the gathering. Extending his Independence day greetings on the
occasion, he recalled the contribution of LIC to the growth and prosperity of our nation.
Being a market leader, LIC has always kept the needs and aspirations of the insuring public at its
heart. Seven new products were introduced during the Financial Year 2022-23. In the Current
year, LIC has introduced two new products viz. Dhan Vriddhi, a Single Premium Product aimed
at steady growth of capital with Guaranteed Additions & life cover and Jeevan Kiran product, a
pure insurance product with return of premium. LIC has products to cater to all needs of an
individual.
Promising a delivery and delivering on its promises has been the hall mark of LIC. During the year
ended 31st March 2023, the Corporation has settled 225.51 lakh claims amounting to 2.09 lakh
crores.
LIC has recently launched a bouquet of services through Whatsapp (+91 89768 62090) to enable
the customers to avail information on their policies viz. Premium Due, Bonus Amount, Loan
Eligibility etc.
LIC’s unique initiative, ANANDA App for the Sales Channel, is equipped with Aadhaar based esign
and online payment ensuring paperless completion of New Business proposals 24X7.
LIC has around 2.41 Crore Portal registered users and 58.36 lakh Mobile Application users as at
31.03.2023 and is looking forward to digitalise all its services to the customers.
LIC’s centralized Call Centre Services 022-68276827 is operational 24X7 and is available in eight
regional languages. AI enabled LIC Mitra 2.0 (CHAT BOT) based on Conversational Artificial
Intelligence , provides a one stop platform for providing information regarding Policy Servicing and
products of LIC with FAQ (Frequently Asked Questions) facility.
Various customer service initiatives viz. Online Customer Portal, Customer Zone /Call Centres,
Digitized Documents, Grievance Management and the recently introduced Whatsapp services and
(LIC Mitra) CHATBOT are testimonies to the commitment of LIC towards its customers. LIC’s
Enterprise Document Management System (EDMS) enable customers to view their policy and
proposal images at any time, from anywhere.
The Corporation has embarked on an ambitious journey called “Plant A Life (PAL)” campaign and
every branch of LIC is planting saplings based on the number of policies sold by it during the year
2022-23. This afforestation drive by LIC, is yet another way of caring for environment and
giving back to the Community.
