Expressnews
NEW DELHI, India, 18 February 2026: Kia India, one of country’s leading mass-premium automaker, announced that the Seltos has crossed 6 lakh cumulative sales in India since its launch in 2019. The milestone reflects sustained customer acceptance across variants and markets, establishing the model as one of the most consistent performers in the mid-SUV segment.
From the outset, Seltos entered the market with a clear product proposition. It combined a distinctive global design, multiple powertrain options including petrol and diesel choices, automatic transmissions across fuel types, and a feature-rich cabin that offered large-format infotainment, connected car technology and premium interior finishes. At a time when the segment largely prioritised utility, Seltos introduced a stronger focus on in-cabin experience, technology integration and visual presence.
Safety and technology played a central role in driving acceptance. Over successive updates, the model expanded its offering to include advanced driver assistance systems (ADAS), enhanced connectivity solutions and a broader safety package. The continued 29% contribution from top trims indicates that customers are increasingly opting for higher levels of safety, comfort and digital integration, while sustained demand across entry and mid variants reflects the model’s balanced value proposition.
Seltos also broadened expectations within its price band by offering features typically associated with higher segments. This allowed buyers upgrading from hatchbacks, sedans and compact SUVs to access a more premium ownership experience without moving into a larger category. Its wide variant mix ensured relevance for both value-focused and feature-focused customers.
Commenting on the milestone, Mr. Sunhack Park, Chief Sales Officer, Kia India, said, “Crossing 6 lakh sales reflects sustained customer preference for a product that delivers strong fundamentals in design, safety, technology and performance. Seltos expanded expectations in the mid-SUV segment by offering features and configurations that were not widely available at the time of its launch. The consistent uptake across variants, including strong demand for top trims, indicates growing customer confidence in advanced safety systems and connected technologies.”
The new-generation Seltos builds on this strong legacy and widespread customer trust, while advancing Kia’s core product pillars of bigger presence, bolder design and progressive safety & technology. With segment-leading length at 4,460mm and enhanced width at 1,830 mm, along with a longer wheelbase at 2,690 mm, it offers unmatched interior space and a road presence. The new Seltos offers uncompromising comfort, an expanded digital interface, an upgraded ADAS suite and enhanced safety architecture. Improvements in cabin refinement and feature integration further strengthen its everyday usability, while retaining the multiple powertrain and transmission combinations that customers value.
As Kia India enters its next phase of growth, Seltos continues to anchor the company’s mid-SUV strategy by offering a clear, well-rounded value proposition. The milestone of 6 lakh sales serves as evidence of sustained acceptance, while the updated model is positioned to drive fresh demand among both repeat buyers and new customers seeking a practical yet aspirational SUV.
