Expressnews
Chennai, August 2025: With the festive season around the corner, Amazon.in is gearing up to meet growing customer demand across categories such as smartphones, electronics, fashion, grocery, everyday essentials, and more. Within this, customers can especially rely on its grocery offerings – Amazon Fresh and Everyday Essentials From farm-fresh fruits and vegetables delivered within two hours with a 4-step quality check, to an extensive range of household essentials, Amazon.in continues to bring customers everything they need for the festive season with convenience, value, and trust – all in one destination.
Customers in Chennai are showing a marked preference forpremium and wellness-led choices in their festive baskets. In Amazon Fresh, festive shopping trends indicate growing demand for premium fruits and vegetables YOY such as berries (2.6X), avocados (3X), and exotic produce (1.4X). Premium gifting categories like dry fruits, nuts (1.4X), and chocolate gift packs (1.5X) are also gaining traction. In Everyday Essentials, customers are opting for higher-value products across personal care and household categories, including sunscreens (1.8X), specialty coffee (1.5X), vitamins and supplements (1.3X), protein formats, and sugar substitutes (1.4X) growing YOY.
Srikant Sree Ram, Director, Amazon Fresh, Amazon India, said, “The shift we are seeing in Chennai toward premium and wellness-led products reflects how customers are celebrating more mindfully and seeking quality in every purchase. At Amazon Fresh, our focus is not only on offering this wide selection from premium fruits to wellness essentials but also on ensuring customers can access them with the convenience of fast, reliable delivery. This combination of selection, quality, and speed is what we believe makes Amazon Fresh and Everyday Essentials a trusted destination for festive shopping.”
To serve rising demand during the upcoming festive season, Amazon today announced a major expansion of its operations network with the launch of 12 new fulfillment centers (FCs) and six new Sort centers (SCs) in India. As part of this expansion, Amazon has launched two new FCs in Tamil Nadu – in Tiruvallur and Krishnagiri helping sellers in the region serve customers faster and creating hundreds of local work opportunities. In Tamil Nadu, Amazon has a robust fulfilment and logistics network comprising of four FCs, four sort center, about 150 delivery stations and a network of more than 1500 I Have Space store partners which together enables fast and reliable deliveries for customers across the State.
Alongside this, customers can enjoy the added advantages of Amazon Pay and Prime—with Prime members getting fast delivery, exclusive savings, and entertainment benefits, while Amazon Pay enables secure, seamless, and rewarding transactions across festive purchases. Customers can choose from various Prime Plans: Annual Prime at ₹1,499 (full benefits), Prime Lite at ₹799 (full shopping, limited video), or Prime Shopping Edition at ₹399 (shopping benefits only). With expanded infrastructure and growing demand for premium, wellness-led products, Amazon.in is set to make festive shopping more exciting for customers and rewarding for sellers.
