Expressnews
In a move that signals ChaiSuttaBar’s steady penetration into South India, the brand’s co-founder and CEO, AnubhavDubey, visited the newly operational franchise in Tiruchirappalli. The outlet, located at 198, 1st Cross Rd, Ponnagar Extension, Karumandapam, Tiruchirappalli, Tamil Nadu 62000, marks an important milestone in the tea chain’s efforts to establish a stronger presence in culturally diverse regions across India.
During the visit, Mr. Dubey also interacted with Mrs. Swarnalatha and Mrs. Mahalakshmi — two friends and homemakers who jointly run the franchise outlet in the heart of the city — and shared his thoughts and encouragement. Anubhav’s visit was a quiet but purposeful interaction with the ground team and franchise management, reflecting the brand’s commitment to quality consistency and local engagement.
South India: A Key Focus in ChaiSuttaBar’s Domestic Strategy Since its inception in 2016 in Indore, ChaiSuttaBar has become one of India’s fastest-growing QSR (Quick Service Restaurant) chains in the tea segment. With a thriving presence in 300+ cities and over 640 cafes, the brand’s entry into Tiruchirappallirepresents a strategic step in deepening its roots in the southern market, where youth culture and strong tea consumption habits converge.
“We’ve always believed in building a brand that’s rooted in culture but driven by ambition,” said AnubhavDubey during his visit. “South India has an incredible depth of tradition, and we’re here to bring a familiar, comfortable space for everyone who loves chai — with a touch of our signature experience.”
ChaiSuttaBar’s business model is primarily franchise-driven, with each outlet designed to blend the brand’s core aesthetic with regional preferences. The Tiruchirappalli franchise has seen strong reception since launch, particularly from students and young professionals — a demographic that resonates deeply with CSB’s accessible pricing and casual, inviting ambiance.
ChaiSuttaBar has gone global — and not just in vision, but in execution. With multiple outlets thriving in Dubai, the brand has already made a mark in the international QSR market. Now, its eyes are set on Canada, with new cafes planned in Calgary and Vancouver — two culturally vibrant cities with a significant South Asian tea-loving community.
A defining feature of ChaiSuttaBar’s identity is its eco-conscious serving tradition — chai in kulhads (earthen cups). This initiative not only supports local potters across India but also reduces the brand’s plastic footprint significantly. Furthermore, CSB has carved a space for itself as a socially inclusive employer. The brand has empowered hundreds of underprivileged and specially-abled individuals, offering them stable employment and dignified roles across its cafe network — truly making chai a vehicle for change.
ChaiSuttaBar is rapidly moving toward its next milestone — with 640+ cafes already in operation across 300+ Indian cities. The year 2025 will see the brand launch 100+ new outlets, targeting metro cities, university zones, corporate hubs, and transit points. Upcoming domestic expansions are focused on southern hotspots such as Bengaluru, Hyderabad, Kochi, and Chennai, with an equally strong emphasis on operational excellence in existing markets.
