Expressnews
Chennai, 28th May, 2025: Be it the scorching sun or torrential rain, the Chennai Traffic Police are on the streets day and night, every day, keeping the traffic flow smooth and seamless in our bustling capital city. Honouring their dedication, Cavin’s – the flagship dairy brand from the house of CavinKare today conducted a one-day, ‘Cavin’s Cheers Traffic Heroes’ initiative in the city. Delivering gratitude to their footsteps with a sweet touch, the brand today distributed bottles of nourishing and refreshing Cavin’s Badam Milk to the traffic police officers in recognition of their tireless efforts as part of this initiative.
With this, Cavin’s deployed a convoy of delivery executives across the city, reaching traffic police personnel stationed at every key traffic junction and roadside shelters. The first convoy was flagged off from Guindy in the esteemed presence of Thiru C Kodiselvan, Assistant Commissioner of Police, Traffic, Adyar Range, Tmt. Vijayalakshmi,Inspector of Police, Guindy Traffic Police Station; alongside Mr. K.G. Mallikeswaran, Business Head – Beverages, CavinKare. In addition to distributing Cavin’s Badam Milk, the brand also handed over barricades to the city’s traffic police, supporting their daily traffic regulation efforts and contributing to enhanced road safety infrastructure.
Commenting on the initiative, Mr K.G. Mallikeswaran, Business Head-Beverages, CavinKare, said, “At Cavin’s, we believe true brand value is reflected in how we engage with the communities we serve. The ‘Cavin’s Cheers Traffic Heroes’ initiative is our tribute to the relentless dedication of Chennai’s traffic police officers, who tirelessly work long hours, undeterred by heat, rains, storms, or any adversity, to ensure our city runs smoothly and safely. Their Vidamaaten attitude — a quiet yet steadfast resolve to serve without pause truly embodies the spirit of unwavering commitment. This mirrors Cavin’s own ethos of being consistently present for our consumers, through a steadfast dedicationto offering quality products that meet their evolving needs. Thisinitiative is more than a token gesture; it is a heartfelt expression of our gratitude and a promise to continue supporting those who make our cities better.”
Packed with the goodness of milk for a natural energy boost, and rich calcium for strong bones, Cavin’s flavoured milk offers a perfect blend of taste and nutrition to keep one energized all day. Now available in four irresistible flavours – Chocolate, Badam, Rose, and Kesar, each pack is crafted to delight the taste buds and leave you craving more.
About Cavin’s – Cavin’s is the umbrella brand for CavinKare’s dairy-based offerings. Be it cold chain offerings like UHT, Milk, Curd, Paneer, Butter or ambient offerings like Milkshakes, Buttermilk, and Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s bedrock, the brand has evolved into a dairy brand with offerings of the highest quality alongside adherence to international quality standards in terms of production.
