Chennai, May 31, 2025 

In a landmark celebration of tradition and transformation, the AVR Swarna Mahal Group, one of South India’s most enduring jewellery houses, hosted a prestigious press meet todayat The Leela Palace, Chennai. The eventfeatured the full leadership of the family- owned brand—four directors across generations—and welcomed its distinguished brand ambassador, actor Arvind Swamy, in an atmosphere of pride and forward-looking purpose.

Celebrating 97 glorious years of familylegacy, the event paid homage to theunwavering values of purity, innovation, and emotional connection that define the AVR Swarna Mahal Jewellers name today.

Voices of Legacy and Leadership: What theDirectors Said

·       A.B.S. Sanjjay, Managing Director

“We have continuously invested in design,talent, and technology—not just to grow, butto grow responsibly. Our customers are family, and we strive to exceed their expectations every day.”

·       S. Saumyha, Joint Managing Director

“At AVR Swarna Mahal, every piece ofjewellery is a bridge—connectinggenerations, cultures, and sentiments. Myvision is to honour our heritage whileempowering women and communitiesthrough our journey.”

·       A.V.R. Siddhanth, Director

“We are not just retailing jewellery—we areretailing dreams, experiences, andemotions. With brands like Vendi, Evaglow,and D•REN, we are reshaping how the nextgeneration experiences luxury.”

·       A.V.R. Shree Smaran, Director

“The future is about fusion—of legacy andmodernity, of art and technology. As theyoungest generation in this legacy, I carry the weight of tradition with the fire of innovation.

·       Brand Ambassador Arvind Swamy onAVR

“AVR Swarna Mahal is not just a name—it’sa family. The care, the culture, thecraftsmanship—it’s all real. And I’m proud to walk alongside this legacy.”

From the launch of its high jewellery houseD•REN to the digital success of EvaglowDiamonds and the rising popularity of Vendi, the group is poised to become not just a national name, but a global Indian brand rooted in values. 

With 26+ stores, a fast-growing online presence,acclaimed CSR initiatives and nearly a centuryof trust, AVR Swarna Mahal Group is scripting the next chapter of brilliance—one creation at a time.