Expressnews
April, 2025: Nirmooha, a luxury prêt brand, opened its first flagship store in the heart of Mumbai’s historic Fort area. This marks a key milestone for the label following its recent ramp show debut at Paris Fashion Week in March 2025.
Founder Prreeti Jain Nainuti hosted a glamorous evening for clients and friends, such as Mrs. Amruta Fadnavis, Actor Sunny Leone with her husband Daniel Weber, over cocktails & canapes fashion soiree with music by DJ Simraan Rajani. The beautiful event decor was done by The Blossom Story by Meghna Bongirwar.
Nirmooha’s store’s design is based on “The Tale of Two Arches,” symbolizing the duality at the core of Nirmooha – the balance between restraint and freedom, heritage and contemporary design.Tall arched windows and a double-height ceiling reflect Mumbai’s architectural history, while S-shaped curves inspired by William Hogarth’s “line of beauty” echo the label’s signature cording.
A monochrome palette allows the garments to take focus while rope hangers and layered textures add movement and contrast. A handmade chandelier crafted from fine metal mesh mimics the drape of tissue organza, anchoring the space. Lighting is set to reveal each section gradually, offering an immersive experience.
To mark the opening, Nirmooha showcased Shree, the latest collection shown at the Paris Fashion Week 2025. Rooted in the idea of transformation and new beginnings, the collection features gold accents, metallic textures, structured silhouettes, and symbolic elements like snakes and peacocks. The palette includes deep reds, emeralds, teals, purples, and neutrals – each tone chosen for its cultural and symbolic meaning.
The store also offers a curated edit of Nirmooha’s prêt and couture collections across womenswear and menswear, including co-ords, draped sets, reimagined Indianwear, and accessories.
“Opening Nirmooha’s first flagship store is a special moment for me,” says Founder and Designer Prreeti Jaiin Nainutia. “It’s a vision we have worked towards for a long time, and I’m happy to see it come to life. Designed with clean lines, fluid curves, and natural textures, the store interiors create a calm yet luxurious space that mirrors the structure and movement seen in our collections. Every part of the store reflects who we are as a brand, including our signature cording. It’s a space that tells our story.”
Flagship Store Address:
F1, G7, Vikas Building, Green Street, Fort, Mumbai – 400023
Social Media Handles:
Website: https://nirmohafashionhouse.com
Instagram: https://www.instagram.com/nirmooha/
