Expressnews
Chennai, April 2025: In a bold and beautiful step that redefines how tradition can travel, Meera Music, the original music platform from Meera, CavinKare’s iconic hair care brand, launches its much-awaited Season 3—this time with a global heartbeat. Staying true to its roots while embracing a broader cultural canvas, Meera Music proudly presents ‘Tamil-K Gethu’, an electrifying cross-cultural anthem composed by Tamil music director Dharan Kumar in collaboration with K-pop artist Aoora. Live on YouTube, ‘Tamil-K Gethu’ is a vibrant song that explores the surprising cultural parallels between Tamil and Korean traditions—a shared reverence for classical arts, deep family bonds, traditional attire, melodious scales, and rituals rooted in respect and community.
Link to the music video: https://youtu.be/ALvan4HM7-4
What makes this collaboration more meaningful is the surprising number of linguistic and culinary similarities between Tamil and Korean cultures—reminding us that tradition often travels further than we think. From the way tradition is preserved and passed on, to the emphasis on community, celebration, and expressive art forms, there’s a beautiful familiarity in how both societies live their heritage. Whether in the rhythms of daily life or the values they uphold, these cultural parallels form the emotional backbone of ‘Tamil-K Gethu’, making it a heartfelt tribute to two worlds that feel unexpectedly connected.
The song—written by lyricist Ku Karthik and directed by Arul—fuses K-pop’s energy with Kollywood’s soul, set in stunning Chettinadu-inspired rural backdrops. It brings together iconic cultural elements like Kolams, Bharatnatyam, Kandangi sarees, Veshtis, and traditional South Indian instruments like the Melam and Nadaswaram, alongside modern K-pop choreography and visual flair.
Commenting on the occasion, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare said, ““At Meera, we’ve always believed that tradition is our strength, and this collaboration is a testament to how deeply connected cultures can be—even continents apart. The shared values of Tamil and Korean heritage—like respect for elders, love for language, and cultural expression through music and dance—are at the heart of this project. With Meera Music Season 3, we’re not just taking music global, we’re taking the spirit of Tamil culture global. This is more than a song—it’s a celebration of cultural kinship.”
Commenting on the collaboration K-POP Singer Aoora said, “Tamil culture has always fascinated me—the food, the music, the warmth of the people. When I discovered how much it reminded me of my own Korean roots, I knew we had something beautiful to celebrate. This song is my tribute to that connection—where Kollywood meets K-pop, and hearts connect beyond borders.”
Adding his views on the collaboration, Music Director Dharan Kumar said “This collaboration was unlike anything I’ve done before. Aoora brought in an infectious passion for Tamil culture, and we found so many surprising similarities—from the melodic scales to rhythmic patterns. Meera provided the ideal platform to merge these worlds with authenticity and purpose. It’s not a fusion for fusion’s sake—it’s a cultural conversation, and I’m proud to be part of it.”
About Meera: Meera is a 25+ year iconic & flagship personal care brand from the house of FMCG major CavinKare. The brand continues to deliver strong and healthy hair through a robust portfolio of products like Shampoo, Herbal Powder, and Coconut Oil stressing on wholesome health for hair. The brand derives its strengths from deep understanding of traditional Indian practices and giving it to consumers in easy-to-use contemporary formats. Meera continues to embrace the rich heritage and celebrate traditional practices.
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Skin Creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavour. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
