Expressnews
National, 24th March 2025 – SNICKERS®, the iconic chocolate brand from Mars Wrigley India, has always been the go-to hunger bar that sorts you out when you’re not yourself. Now, it’s taking hunger satisfaction to a whole new level with the launch of its indulgent innovation: the all-new SNICKERS® Peanut Brownie. Packed with the rich, decadent flavors of a brownie and the classic SNICKERS® experience of gooey caramel, crunchy peanuts, and smooth chocolate, this new variant is here to save you when hunger hits. And true to its legacy, SNICKERS® has rolled out a fresh, hilarious TVC that brings its hunger-satisfaction promise to life in the quirkiest way possible.
Loved for its global legacy ads that bring alive hunger transformation, Snickers India famous for its ads starring celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty has once again dropped a rib-tickling film. This time, SNICKERS® Peanut Brownie steps in as the ultimate hunger hero, blending humor with the brand’s signature promise of satisfaction. The TVC captures the chaos of hunger in a relatable yet wildly entertaining way, reminding everyone why SNICKERS® is the ultimate hunger fix.
Set in a bustling office, conceptualised by DDB Mudra the TVC playfully highlights the madness that ensues when hunger strikes. Through a quirky narrative, it shows how the SNICKERS® Peanut Brownie comes to the rescue. Based on the insight that when hunger kicks in, one tends to eat just about anything; SNICKERS® Peanut Brownie reinforces the message, “Bhook mein kuch bhi mat kha. Kuch tasty kha.” (“Don’t eat just anything when you’re hungry. Eat something tasty.”). The ad wraps up with the iconic brand tagline, “You’re not you when you’re Hungry!”, driving home the message that SNICKERS® is the ultimate solution for hunger-induced chaos.
“SNICKERS has always been the OG hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the SNICKERS family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the SNICKERS Peanut Brownie ensures you stay yourself in the most delicious way possible.” said Himanshu Gupta, Strategic Demand Manager, Mars Wrigley India.
Brand Snickers has the juiciest communication platform of ‘You’re not you when you’re hungry’. And this ad takes it forward by, for the first time, showing the transformation of us when we’re hungry into an inanimate object. The insight is simple – when hunger strikes, we rummage, hunt and search out whatever that’s edible, and stuff our mouth with it, quite like a vacuum cleaner. Luckily, we won’t have to resort to such desperate measures anymore, because the tastiest hunger fix is here – Snickers Peanut Brownie. All through this project, making a vacuum cleaner play the lead role has been both a challenge and a joy for us all, said Iraj Fraz, Creative Head, DDB Tribal
