Expressnews
The Argentina Football Association (AFA) and HSBC haveannounced the signing of new partnership for India and Singapore.AFA and HSBC have signed a one-year sponsorship agreement for India and Singapore, covering the competitive season in 2025 ahead of World Cup 2026 qualification final matches. Under this partnership, the Argentina national football team, including legendary player Lionel Messi, will visit India for an international exhibition match in October 2025.
In a collaboration that bridges banking and sports, HSBC becomes the first banking institution to sponsor the Argentine National Football Team in India and Singapore, with branding and activation rights cross the two countries. As part of the agreement, HSBC customers and partners will have access to exclusive perks, including tickets to Argentina’s matches, fan experiences, exclusive meet and greet with the football champions along with branding opportunities.
The Argentine National Team has a strong following amongst the football aficionados in India and Singapore and this association will provide football fans all around the vibrant region an opportunity to witness precious moments with the great Argentinean football players. HSBC will also be launching special consumer experiences, and a brand campaign on its banking services, featuring the Argentinean Champions as brand ambassadors of HSBC.
Claudio Fabian Tapia, President of AFA, said: “We are delightedto have HSBC, the unique banking institution of India, as a newsponsor for the Argentine Football Association in India. A newmilestone has been achieved for the international expansion of AFA, opening new opportunities with HSBC both in India and in Singapore. This agreement looks after our team and we look forward to consolidate our agreement and extend in multiple regions as we progress in the 2025 and 2026. We welcome HSBCas the new Indian Regional Sponsor of the Argentina National Team.”
Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said: “HSBC is proud to announce our groundbreaking partnership with the Argentina Football Association in India and Singapore. This collaboration is a testament to our commitment to opening a world of opportunities and celebrating excellence. As we join forces with one of the most revered teams in the world of football, we look forward to creating unforgettable experiences for fans and customers alike, and supporting the Argentine team in their journey towards the World Cup 2026. Together, we share a vision of passion, performance, and professionalism, and this partnership marks the beginning of an exciting new chapter in sports and banking synergy.“
Leandro Petersen, Chief Commercial and Marketing Officer of AFA, said: “This new sponsorship with HSBC is a new step intothe global expansion of the AFA brand. Since 2021 AFA has opened commercial offices in India identifying key opportunities and generating a close identification to the Indian community. The opening of new markets in India and Americas, is part of the strategic vision of AFA Executives since 2018; today being able to announce our 6th regional Sponsor for India showcase that that vision was right. Our mission is to keep delivering value to our sponsor and consolidate global key regions for the years to come.We are pleased that HSBC has chosen the Argentina Champions as brand image and ambassadors during this exciting period for 2025. AFA and HSBC will be creatin unique marketing campaigns increasing the synergy and power of our brands in the Indian market. With great enthusiasm, we trust for this agreement with HSBC to be of a great success .”
