Expressnews
Chennai, September 25th, 2024: KYN (Know Your Neighbourhood), India’s first and truly hyperlocal app, has crossed 5,00,000 downloads since its launch in February 2024. This new-gen media service platform by Kynhood technologies which strengthens communities, is winning hearts in a big way.
Sharing details about the significant milestone,Gayathri Thyagarajan, CEO of Kynhood Technologies said, “We are elated at the response to KYN App. We connect people to their neighbourhood and provide opportunities for everyone in the community to make a place for themselves, showcase their talents and support individuals and small businesses to succeed in each hyperlocal zone. KYN is the only platform that triangulates television, print, and social media for the hyperlocal community. Chennai, is our first market. KYN has both publisher and user-generated content, all carefully curated to provide users with high-quality entertainment and information about everything in their neighbourhood. The specially-curated shows that we host on our app are also receiving positive feedback.”
In the last six months, KYN has curated an impressive repository of over 3,000 hyperlocal blogs featuring stories in the lifestyle, sports, entertainment and human-interest genres across 19 zones of Chennai. The app also launched four entertainment shows—covering a wide spectrum from fashion to fitness, including Chef Deena’s culinary showcase ‘Chennai on Plates’, Influencer Pooja Shankar’s fashion & lifestyle show ‘Madras Singari’, TV host and actor Farina Azad’s fitness show ‘Fit-O-Fit’ and the ‘Local Show’ featuring celebrity interviews. These shows together have garnered 2 crores+ views digitally.
KYN has successfully onboarded over 150 hyperlocal influencers and 1,100 hyperlocal partners in Chennai and enjoys a robust social media following of 75,000+.
Beyond content creation, KYN actively fosters local talent through on-ground initiatives such as the KYN Karnival, Residential Engagement Program (REP), Corporate Engagement Program (CEP), and the TAKE ONE short film contest. The platform also supports entrepreneurs by offering free uploads to enhance hyperlocal visibility.
KYN has established itself as an exceptional platform for exploring neighbourhoods, showcasing individual talents, and elevating local businesses, embodying its tagline – ‘Namma Area, Namma Pride, Namma App’—a true reflection of community pride.
KYN has partnered with the Greater Chennai Corporation (GCC) along with 30 other volunteer/corporate groups for the GCC led ‘Namma Chennai, Safe Chennai’ initiative and will assist in mobilising and streamlining volunteer registration to ensure effective communication across neighbourhoods for the upcoming monsoon preparedness.
