MIA BY TANISHQ STRENGTHENS ITS MARKET PRESENCE IN CHENNAI WITH A STRATEGIC ROLLOUT OF 4 NEW STORES

Chennai – 25^th August 2023: On the auspicious occasion of Varamahalakshmi, Mia by Tanishq, one of India’s most fashionable jewellery brands, solidifies its strategic retail expansion with a significant unveiling of four distinctive new stores across Chennai, Tamil Nadu.

Renowned for its innovative craftsmanship and vogue designs, Mia continues to expand its presence in a city known for its cultural dynamism.

The 4 stunning stores, thoughtfully situated at strategic locations, mark a pivotal milestone in Mia’s retail strategy, underlining its commitment to accessibility and personalized shopping experiences. The stores are located at:

1. Mia by Tanishq, 2/PC 7/C, Second Block, MogappairMain Road, Mogappair West, Chennai, Tamil Nadu – 600037

2. Mia by Tanishq, No: 97, Velachery Bypass Rd, Velachery, Chennai, Tamil Nadu 600042

3. MIA by Tanishq, VR Mall, G 42A, Ground Floor, VR Mall, Anna Nagar, Chennai – 600 040

4. Mia by Tanishq, No 37 B Block, Dharam Nivas, 2nd Avenue Annanagar East, Chennai 600102

All the stores were inaugurated by Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd, Ms. ShyamalaRamanan, Business Head, Mia by Tanishq & Mr. Narasimhan, Regional Business Manager, Jewellery Division, South along with their business associates at the respective locations. To celebrate the launch of newly unveiled stores on the auspicious occasion of Varmahalakshmi, Mia has also announced an inaugural discount of up to 20%* off on Mia products. This offer is valid from 25th – 27^th August at all four stores. 

These stores span a total area of 3,350 sq. ft., which features a wide range of Mia’s most elegant and charming jewellery pieces in dazzling gold, sparking diamond, vibrant colour stones and shining silver across a variety of designs. The wide assortment of studs, finger rings, bracelets, earrings, pendants, neckwear and Mangalsutras caters to diversified consumer preferences. 

These exclusive stores of Mia in Chennai have an exquisiterange of trendy and contemporary 14kt and 18kt jewellery designs. Additionally, these stores also cater to Mia’s most recent collections, “Solitaires” starting at just Rs. 40,000/-, unique “Evil Eye”, “Zodiac” collections that make a statement, “Nature’s Finest” which is inspired by the beauty of verticalgardens, city parks, and urban forests along with the beautiful “Mamma Mia” collection, consisting of matching jewellery pieces for the Mother and the Child to twin with fun and stylish designs. The stores also feature the “Wavemakers” collection, inspired by ocean waves, the sun, shells, sand, and palm trees for women who love to travel and be transported to a beach vacation instantly. 

Speaking on the inauguration, Mr. Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd., said, “Mia by Tanishq is an important part of Titan’s jewellery portfolio that caters to the GenZ. Today, we proudly open the doors to 4 new stores in Chennai.

Every Mia store is vibrant, welcoming, offering exciting products, embodies the brand’s youthful and approachable persona.

Chennai is a key market for Mia, thriving with many modern, young, financially independent women. Doubling Mia’s retail footprint in Chennai is our commitment to making the brand more accessible this very trendy city.”

Mia is also running ‘Buy More Save More’ offer on all Mia’s studded product purchases. With every second purchase onwards, the customer will attract additional discounts on top of the initial discount applied during the offer period. The offer is valid till 4th September 2023.