Expressnews
Chennai, June 2023: Hamleys – the finest toy shop in the world, and India’s leading toy retailer for children is delighted to announce the launch of its highly-anticipated ‘Hamleys Play’ in Chennai for the first time in the presence of Mrs. Sruti Nakul (Actor, Youtuber & Social Media Influencer) at Phoenix Market City Chennai on Saturday, 24th June, 2023.
Based on the philosophy of community and parent-child bonding, this one-of-its- kind concept has been built with painstaking attention to detail such that it engages toddlers, kids, and parents alike. It uniquely addresses and delights the play needs of everyone in a secure, clean and safe environment.
For a long time Hamleys has been associated for its unique in-store magical experience that it provides to both children and parents. Taking the same magical experience ahead Hamleys play breathes in a whole new life to the traditional idea of play & infuses the liveliness of outdoor and the never-ending elusiveness of the fantasies of a child’s mind. Welcome to the world of Mr & Mrs. Hopper who will take you through their private garden that is filled with adventure.
The ethos of Hamleys Play is built with storytelling at the heart of it, keeping the traditional play activities alive in the world pacing towards technology. It is envisioned as a space bringing gardens and parks to life as it interweaves with the lyrical mysticism and the poetics of a fantasy world. Depicting a world of surrealism with elements like luxuriant greens, quivering blooms, and the twitches of the Laburnum, it urges one to see beyond imagination.
While speaking about the new store launch, Kinjal Shah, Group Vice-President at Hamleys India said, “We are thrilled to open our first Hamleys Play store in Chennai, it’s a concept that the city will experience for the first time and has been designed keeping in mind the demand for a quality, safe and well-operated 20 attractions which includes the Interactive water play, Musical Wall with a ball shower, Ball Pools, Interactive wall climbing, Donut Slide, Building bricks zone, interactive Sand Play, Role play & treehouse with slides, car track & more. It also has a dedicated space for Story telling & DIY activities.”
Hamleys play has also become one of the most sought-after destinations for all parents planning for their kids birthday parties.
