Expressnews
Marriott International today announced the expansion of Good Travel with Marriott Bonvoy™, a program that offers meaningful travel across AsiaPacific. The programnow spans close to 100 hotels across the Marriott Bonvoyportfolio in AsiaPacificand offers guests the opportunity to forge first-hand connections with local communities and the environment during their stay.
With more hotels and resorts offering the Good Travel with Marriott Bonvoy™ program, Marriottis set to deliverricher and wider choices of meaningful experiencesthat promote both cultural understanding and positive, sustainable change.As part of the expansion, Good Travel with Marriott Bonvoy™is collaborating with PARDICOLOR, an environmental creative arts initiative by conservation organization Wildlife Asia
toreinterpret traditional travel posters with a purposeful twist.
According to the 2022 American Express Travel Global Survey, people are more intentional about where they spend their money,and impact travel is resonating across all demographics. Travelers are placing increasing importance on making a positive impact on the destinations they visit. Good Travel with Marriott Bonvoy™will offer curated experiences that focus on three key pillars: Environmental Protection to support the resiliency of the natural environment due to environmental degradation, pollution, and climate change; Community Engagement to support local communities through cultural education or volunteerism; and Marine Conservation to restore and preserve marine ecosystems and species.
“We are absolutely delighted to expand Good Travel withMarriott Bonvoy™to allow travelers even more ways to connect withlocal communities on a deeper level,” said Bart Buiring, Chief Sales and Marketing Officer, Marriott International, Asia Pacific. “The pandemic has brought about an enhanced sense of purposeand travelers are increasingly looking for different and more meaningful ways to travel.Our expansion of Good Travel with Marriott Bonvoy™ is well-positioned to allow guests to reimagine travel from a pure leisure experience to one that can positively impact the places they visit.”
Each experienceconnects guests with local experts and NGOs atthe destinationsthey visit, while promoting and deepening cultural understanding. Experiences range from planting mangrove seeds in the forests of Langkawi to restore the wetland, to joining a temple preservation in Indiato mitigate the destructive effects of sandstorms on its façade, and caring for fish speciesin Qiandao Lake in Chinato help improve water quality.
As part of the collaboration with PARDICOLOR, artistJoséphineBilleterhas createdtravelartthat depict the concept of holidaying while doing good.PARDICOLOR is an environmental creative arts initiative that supportslocal artists to raise environmental and social awarenessacross Southeast Asia, aligning with Good Travel with Marriott Bonvoy™’sgoalto allowguests the opportunity to create a positive impact while traveling.
The creative designs follow the program’sthree experiencepillars and will be seen across selected participating hotels in the form of digital displays, welcome and thank you emails, alongside digital postcards for downloads.
The expansion builds on last year’s pilot with 15 hotels across the Marriott Bonvoy portfolio in the region, reaffirmingMarriott International’scommitment to doing good in the communitieswhere it operates. Good Travel with Marriott Bonvoy™ is guided by the company’s sustainability and social impact platform, Serve 360: Doing Good in Every Direction.
To learn more, please visithttps://marriottbonvoyasia.com/goodtravel.
