Expressnews
Chennai , 9th Sep 2025 : Dabur, a leader in Ayurvedic oral care, has taken a major step towards improving dental health in South India by launching free dental camps in collaboration with the Indian Dental Association (IDA). This initiative was announced at the 75th Indian Dental Conference 2025, themed Transforming Dentistry: Innovate, Collaborate, Excel.South India is a crucial market for Dabur, with Dabur Red Paste being the No. 1 oral care brand in Tamil Nadu and Andhra Pradesh, and holding a strong presence in Karnataka and Telangana. Recognising the importance of regional needs, Dabur continues to expand its footprint while staying rooted in its commitment to oral health and community welfare.At the Indian Dental Conference 2025, Dabur has set up an interactive experience zone where attendees will learn how Ayurveda and modern clinical science can work together for better oral health. Through its collaboration with IDA, Dabur is actively engaging with local dentists to show how Ayurveda can help with common oral health issues.Dabur has also partnered with the IDA to support free dental camps across the region and plans to adopt a village to provide dental care and counselling. Additionally, the company is working on a structured blueprint with the IDA to enable affiliated dentists and organisations to set up these camps, ensuring wider access to oral healthcare.Speaking at the event, Binit Kumar, AGM, Marketing, Dabur India Ltd emphasised the company’s vision for expanding its oral care business in South India. “We are proud that the Indian Dental Association has endorsed Dabur Red Paste as India’s No. 1 Ayurvedic Toothpaste, backed by seven clinically proven benefits. This recognition reflects the trust and love consumers have for our brand. Moving forward, we aim to strengthen our partnership with the dental community and encourage the use of clinically proven Ayurveda in oral care.””Dabur’s presence in South India is set to strengthen further with the recent signing of an MoU with the Tamil Nadu government to establish a state-of-the-art manufacturing unit. This facility will not only cater to the growing demand for Dabur’s products but also enhance its ability to drive future innovations and community-driven initiatives,” he added.Highlighting Dabur’s focus on innovation, Mr. Kumar added, “We recently introduced Dabur Herbal Toothpaste for Kids with No Nasties in two exciting flavours. Looking ahead, we plan to expand our offerings in the growing sensitive toothpaste segment, catering to evolving consumer needs.”Through strategic investments, innovative products, and community-driven initiatives, Dabur continues to reinforce its commitment to holistic oral health and well-being across South India.
