Expressnews
The brand will plant 100 trees every time the ball hits the giant V agarbathis in the stadium
Chennai, 6 th July 2022: Cycle Pure Agarbathi, the world’s largest and world’s first certified
carbon-neutral incense brand, is associating with Tamil Nadu Premier League, to fuel the
brand’s passion for cricket. The brand has committed to planting 100 trees every time the ball
strikes the ‘Cycle agarbathi zero carbon’ podium. The trees will be planted in association with
Reforest India
“The purpose of Cycle brand is to provide hope for future generations. Sport, especially cricket,
is like a religion that unites the nation. It is a pure emotion that resonates with the purity of the
ingredients used to make our products. Apart from being ethical, responsible and traceable we
believe in making products that are made in a manner that’s sustainable. To reinforce our
commitment to the environment we will plant 100 trees every time the ball hits the giant V
agarbathis placed in the stadium. We want to convey the message that when you pray with
cycle agarbathis you help make the world a better place. Let’s pray that the ball hits the
agarbathi podium, again and again.” says Mr. Arjun Ranga, Managing Director, Cycle Pure
Agarbathi.
Secretary of the Tamil Nadu Cricket Association (TNCA), Mr. R. S. Ramasaamy expressed on
the association, “We are glad to have Cycle Pure Agarbathi with the TNPL once again and this
time it will be exciting to see if the big six hitters in the league manage to strike the podium
placed by the brand. We will be happy if our league aids the planting of trees around the state
to add to the abundant greenery present in Tamil Nadu.”
Over the years, Cycle Pure has become a significant supporter of sports in the nation, especially
in the local communities of Tamil Nadu. The brand is committed to developing sporting talent
and provide hope to the future generations.
The leading puja and prayer essentials brand will be associating for 31 matches starting from
23rd June 2022 till 31st July 2022. The trees will be planted in association with Reforest India.
About NRRS
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and
philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today
become the largest selling incense stick brand in the world. From a home-grown enterprise, NR
Group has evolved into a successfully run business conglomerate with an established presence
in India and abroad. The Group has diversified into various business categories like functional
air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance
products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies.
Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts
for defence helicopters. The organization has largely committed towards social responsibilities
and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the
third generation of the Ranga family. For more information on NR Group, please visit
