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ZEE5 STRENGTHENS TAMIL CONTENT PORTFOLIO WITH MEGA RELEASES

Chennai, 2018: ZEE5, the fastest growing multilingual platform, today announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies. This will be complemented by the recently announced special subscription packs* for the Tamil audience which includes Before TV content of popular ZEE Tamil shows, World Digital Premieres and Originals.

At a star-studded event in Chennai, ZEE5 announced its Originals in the presence of some of the finest industry talent including Dhanya Balakrishna, Rakendu Mouli, Sarat Ravi, Abirami Iyer, Arrol Corelli, Manoj Parahamsa, Vivek, Sammer Barathram, Balaji Tharaneetharan, Kalidas Jayaram, Megha Akash, Venkat Prabhu, Kalaiyarasan, Karunakaran, Aravind Krishna, Yuhi Sethu and Kathir among others.

ZEE5 Tamil Originals comprise of Original movies and shows across genres. The shows announced are What’s up Velakkari, Auto Shankar, Mitta, Postman and Thiravam.

• What’s up Velakkari will introduce you to a high intensity drama in the modern-urban space with three main protagonists – a husband and wife and their house maid
• Auto Shankar is a web-series based on the true horrific incidents of six murders in two years committed by Shankar and his gang
• Mitta revolves around two stoners who get themselves into different events of trouble
• Postman is a story of a man who meets with an accident that puts him in a coma. 20 years later, he wakes up from the vegetative state and he sets out on a mission to deliver the letters that he couldn’t.
• Thiravam is an intriguing tale of a man who claims to have found a holy grail, the worlds most needed fuel for motors to run and the trivia around it

The platform will also be launching Original movies – Oru Pakka Kadhai, Kalavu and Sigai exclusively for their audience.

Manish Aggarwal, Business Head, ZEE5 India commented, “South India is an important market for us. We are strengthening our presence with a strong content line up complemented by region specific subscription packs. We have a huge consumer base across the metros and our aim is to have a value pack that caters to the regional language preferences of audiences in the tier 2 cities, towns and villages that have shown huge potential.”

Aparna Acharekar, Programming Head, ZEE5 India said, “The Tamil audience has shown a phenomenal response to the regional content on the platform, and with a power packed content line-up the response will only keep getting better. We are delighted to associate with so many renowned actors who resonate with the audience to give the story a local flavor. The strong content line up complemented by our recently launched Regional Subscription pack makes it a unique proposition.”

Speaking about the launch, Balaji Dharanidharan, Director, Oru Pakka Kadhai said, “Digital is one of the fastest evolving platforms in entertainment and we are thrilled that ZEE5 is bringing international quality content to the Tamil audience’s portable screen. I was waiting for this moment and am excited that its launching finally on a platform which has no leaps and bounds.”

Speaking about the launch, Kathir, Actor said, “Sigai is a one of a kind show which brings a great concept in an edgy presentation. The concept of the show is very intriguing, and we are glad to present this show on ZEE5. With its extensive regional reach, we are confident that our story will relay out to a much larger language audience. We are certain that this show will give audience incredible value for their money.”

*The ZEE5 Tamil and Telugu Premium packs are each priced competitively at Rs. 49/- for one month and Rs. 499/- for a year. Additionally, subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year.

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