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Yamaha enters into 125 cc scooter segment

~ Launches the new Ray ZR 125 FI and Street Rally 125 FI ~
~ 30% increase in power output and 16% improvement of fuel economy beside new technologies compared to Yamaha’s earlier scooters ~

Chennai, December 19, 2019: Continuing with the excitement of The Call of the Blue that carved the “The Yamaha Uniqueness” through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced its entry into the 125-cc scooter segment in India with the launch of Ray ZR 125 FI and Street Rally 125 FI. The company will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. The new scooters come with several exciting new features, new engine technologies and are available in exciting new colours.

The new Ray ZR 125 FI and Street Rally 125 FI are powered by a BS VI compliant, air cooled, fuel injected (FI), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 N.m @ 5,000 RPM. The power output is +30% and economy are +16% higher* compared to the earlier scooters and the body weight is 99 kgs, which is minimum 4 kgs. lighter than Yamaha’s earlier scooters. The new Ray ZR 125 FI and Street Rally 125 FI will flaunt “Stop & start system” that prevents engine idling and subsequent start with a single throttle twist which uses the sensors to assess the riding environment, front disc brake with “Unified brake system (UBS)”, the “Smart motor generator (SMG)” fitted to all new 125 cc scooters that uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter, and the “Side stand engine cut-off switch”. The target customers for the new Ray ZR 125 FI and Street Rally 125 FI are lying between 18-24 years of age who are high on adventure, and who finds the true reflection of their riding personality by the mobility they ride and the performance it offers.

New Ray ZR 125 FI and Street Rally 125 FI:
The styling concept is “Armored Energy” which evokes a feeling of a powerful motorcycle that is laced into the proportions, details, striking design and new technologies. The sporty, sharp-looking headlight is Class C compliant while the Y-shaped LED position light adds greater originality to the design. The turn signals at the front and rear use individual mounting stalks like those used for motorcycles. The Ray ZR 125 FI is available in both drum and disc brake versions, and the disc brake version gets digital instrument cluster as a new feature. The new Ray ZR 125 FI is available in wide range of colour variants including Dark Matte Blue, Metallic Black, Cyan Blue, Matte Red Metallic and Reddish Yellow Cocktail.

The new Street Rally 125 FI also fuses motorcycle elements with those of a scooter and scatters them throughout the design. Brush guards shield the rider’s hands from oncoming airflow and add a sporty, adventure-influenced touch to the machine. It additionally offers fully digital instrument cluster, side panels designed to look like a rugged frame, block-pattern tire, sporty coloured wheel stripes (front and rear) and side panels designed to look like metallic protectors. The new Street Rally 125 FI is available in two colours – Deep Purplish Blue Metallic and Sparkle Green.

During the launch today in Chennai, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “The new Ray ZR 125 FI and Street Rally 125 FI has been introduced in the market to cater to the customers who are looking for adventure & fun with scooters that exceeds a mere purpose of daily commuting. The new Ray ZR 125 FI and the new Street Rally 125 FI gets loaded with further power and design excellence that will propagate more excitement and sporty adventures on the road. The company is delighted to enter the 125-cc scooter segment so that with more power, new technologies and improved engineering, Yamaha can fulfil the passion of riding and adventure for scooter customers.”

Post scriptum:
*Fuel economy in Yamaha 125 cc FI scooters are 16% higher only when Stop & Start system is turned on

About Yamaha Motor India group of companies

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.

YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes: Sports model YZF-R3 (321 cc) with ABS, YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology enabled models such as FZ 25 (249 cc) with ABS, Fazer 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS, Saluto (125 cc) with UBS, Saluto RX (110 cc) with UBS and UBS enabled scooters like Cygnus Ray ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).

For more information contact:
Sarangapani Mahanta/Ph: 08375966782/Email: sarangapani.m@firstpartners.in
Saurabh Kochar/Ph: 09899464224/Email: saurabh.k@firstpartners.in
Siddhant Rao/Ph: 09717986845/Email: siddhant.rao@firstpartners.in
Ruchi Tiwari/Ph: 08285571600/Email: ruchi.tiwari@firstpartners.in

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