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VLCC reiterates its commitment to Tamil Nadu: Plans to double its footprint in FY 2017-18


VLCC, the Indian beauty and wellness brand,today reinstated its focus in India’s southernmost stateby announcing its expansion plans that will double its footprint in the state. The company currently has 11 wellness centers and 2 institutes across the state.

Mrs. Vandana Luthra, Founder, VLCC said, “Tamil Nadu is an important market for us and we are extremely happy with the uptake of the beauty, health and wellness segment in the state. The state contributes close to 10 percent to our total revenue and remains one of the fastest growing marketfor us in the country. This expansion plan is in line with our strategy to reach out to more and more customers as we strive to further strengthen our foothold in this burgeoning market.”

VLCC has one of the largest scale and breadth of operations within the beauty and wellness services industry in India. The expansion drive will continue in the next financial year with the launch of new centers in existing and new markets. The network expansion is well-strategized bringing the brand closer to the customers.

Tamil Nadu with a population of around 78 million, ranks high on obesity. It is the 4th highest state in terms of people who are overweight or obese in India. 20 percent men are obese or overweight while 25 percent women are overweight or obese. Also a quarter of the state’s population has diabetes and nearly three in 10 has hypertension.The state screened more than 3.6 crore people above the age of 30 years in the past few months. The results showed more than 23 percentof men and 20 percent of women have hypertension.

VLCC offers scientific weight loss solutions and therapeutic approach to beauty treatments making beauty, fitness and healthan integral part of our lives. Keeping this approach in mind, VLCC launched CurveXpert 3D Power Shaper, a highly intensive and comprehensive body shaping therapy that breaks down fat deposits, drains toxins and firms the body.Last year, VLCCalsointroduced a new 3D range of Body Contour Power Dose Therapies – 3D Tummy treatment, 3D Body Contouring, 3D Body Sculpt and 3D Body Firmer – to enable our customers to look and feel the way they have always craved for.

Headquartered in Gurgaon, VLCC was founded in 1989 and is the leading slimming, beauty and wellness brand to have emerged out of the Indian subcontinent, whose presence currently spans 330 locations in about 150 cities and 13 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya. For more information, please visit www.vlccwellness.com.

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