Friday , November 22 2019


CHENNAI : UTOO, the latest and the fastest growing player in the taxi hailing service market, is taking nothing to chance when it comes to offering safety to its passengers. Delhi, Bangalore, Chennai or any – the safety of passengers, especially of women, has garnered the limelight for all the wrong reasons. Even the well-entrenched taxi service providers have come under strong criticism for leaving the safety of their passengers to the winds, by not having a proper mechanism in place to deter the drivers from committing offences against the passengers.

UTOO cabs, which has entered the cab services market in 2016, and now offering its services in Chennai, Hyderabad and Bengaluru, is taking on its competitors in safety aspects by putting in place a string of safety measures that can win confidence and trust of the passengers.

The Chennai-based urban commute services start-up hires only drivers who pass their strict screening process that eliminates those with suspicious background. Conducting background verification on the intended drivers is the first step in ensuring the security of the passengers.

While every other player in this space happens to conduct background verification, UTOO has gone a step forward and incorporated extra measures to promise safe rides for both drivers and passengers. Drivers are insisted on producing a Police Verification Certificate prior to joining UTOO.

The app-based taxi hailing company also makes it mandatory for its drivers to wear the seat belt when driving. “For our drivers, this is not just another instance of abiding by the law; wearing the seat belt ensures safety and also demonstrates their sincerity and discipline towards the passengers” says, Fazil Badrudeen, Brand Head, UTOO.

In terms of assuring security to its passengers, UTOO seems to leave no stone unturned. The extra safety measures include panic buttons and air bags. The panic buttons are strategically placed behind the driver’s seat in all the UTOO cabs. This option comes in handy to passengers during night rides, and they can raise the alarm when they suspect any threat to their safety. More interestingly, every UTOO cab comes fitted with airbags. “Seat belts and airbags make it possible to sustain collisions and can prove to be life-saving to both our customers and drivers”, says Fazil, adding that UTOO, however, has speed limits which the drivers are mandated to strictly adhere to.

UTOO: Company Profile

UTOO is a premier mobile app-based cab hailing service which was launched on 9th June, 2016. Headquartered in Chennai, the company aims to redefine and refresh the daily commute and a customer’s varied transportation needs, through a seamless management of superior rides, transparent pricing and driver empowerment schemes. At UTOO we aim “to make cab rides comfortable, friendly, safe and affordable.”

The company’s journey began soon after its would-be founders were abjectly dismayed by the poor experience of booking a ride to the airport. After waiting endlessly for the cab to arrive, the car that arrived was poorly maintained, the driver had limited navigation skills and the pricing was exorbitant. This was the tipping point for the founders which led them to realize that the need of the hour was a professional cab hailing service.

Thus, UTOO was born, and is in the process of creating history. The UTOO team identified a niche gap in the taxi hailing business in India, currently growing at about 20- 25% annually. The sector was dominated by a few local and international players and the founders saw a great scope for innovation and improvement.
Customer Focus: Service driven philosophy
UTOO’s service driven philosophy is designed to gain synergies from both a transparent approach and a strong focus on technological innovation. It’s strict No Surge Pricing policy forms the bedrock of its relationship with customers. A Loyalty Program to reward frequent customers is also on the anvil. Its current fleet comprises of Datsun Go+ vehicles in the UTOO Compact segment and Nissan Sunny vehicles in the Sedan segment, complementing its mission of providing safe, comfortable and reliable transportation.

Employee Focus: ‘Prosperity Quotient’

UTOO as a company has intentionally worked on developing a Driver Partner Strategy that is innovative. The company ensures that its driver partners are provided fair and equitable earnings, in addition to being involved in several welfare schemes. With an endeavor of wealth creation for its Driver Partners, UTOO offers 100% home loan to its qualified drivers under its revolutionary UTOO Driver Housing Scheme. In addition, UTOO Is working to reduce and manage the physical stress of drivers with UTOO Support Centers across its operating locations. Its landmark Driver Empowerment Programs aims to improve their overall quality of life and motivation levels, while also ensuring that the customers always receive professional service.
Looking ahead
UTOO initiated operations with a fleet strength of around 500 cars in Chennai, and soon after started offering services in Hyderabad and Bangalore. The company plans to expand to 8 more cities and add at least 100,000 cars in the near future. In the days to come, UTOO is poised to cement its premier position in the national market with a clear customer focused approach, welfare of its drivers and a world class service standard.

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