After successfully launching its Fitouts collection a few months ago, Fastrack has recently launched its new Ruffles collection of bags and watches, under the umbrella of Fastrack x Ananya Panday, co-created by the youth icon and Bollywood star.
The Gen Z’s of today have many varied facets in their personality and are constantly on the lookout for fashion accessories that can be coupled with multiple looks. The Ruffles collection is power packed with elegance and glamour. Inspired by pleats in pastel shades, a popular choice for the chic young girls of today and a rising fashion trend.
The new bags and watches incorporate the classic apparel design style of pleats and folds which sets the Ruffles collection an edge apart. The watches integrate patterns such as creases, wet folds, and pleats on dials and give them a detailed depth. The dial designs, subtle pastel straps, and other contrasting elements of the watches make this collection bold, sophisticated and eye-catching.
The Ruffles bags range from distinctly modern and hip fanny packs to the ever useful sling and satchel bags which are designed to add style to any and all outfits. These stylish bags in pastels & patterns from the collection are perfect for the girls because no matter what people say, a diva has to slay.
Talking about the collection Ananya Panday says, “I’m really excited to introduce the latest, chic and very versatile all-new collection, Fastrack Ruffles. It has been designed to make a bold statement with a sophisticated and elegant flavour to it. This one is perfect for the girls who revel in the spotlight and don’t care how many feathers they ruffle. I love it and look forward to ruffling the world, together along with the divas out there!”
Mr. Ayushman Chiranewala, Marketing Head Fastrack shares his thoughts on the collection, “With a successful launch of Fitouts, the first collection under Fastrack x Ananya Panday collaboration, Fastrack is all set on its fashion journey with a second launch – The Ruffles. The variety in style that the Ruffles collection offers has a look for any unconventional diva. As the market scenarios continues to recover with the increase in excitement around the festive season, the young divas have a reason to dress up and celebrate. We’re betting big with the collection and confident it will touch a chord with our audience and be a hit “