Festivals in India embody the joy of giving and the festive fervour is synonymous with joy, celebrations and gifts. However, the COVID-19 pandemic has changed the way we buy and consume products for gifting, as well as think about and celebrate festivals. Moreover, it has made us more sensitive towards people’s struggles and the nature of climate globally which has led to impactful climate change initiatives as well as the amplification of buying sustainable goods, locally.
Thus this year, the Diwali season presents us with an opportunity to give differently.
Antaran, an initiative that empowers artisans and craftsmen from the remotest parts of the country to come into their own, has introduced its all-new festive collection. The products are local, infused with culture and heritage from different parts of India and purely sustainable – handwoven intricately to create regal and exclusive sarees, scarves, home décor and more. Carrying unique designs inspired by their heritage, Antaran’s new collection amplifies the need of the hour – to enable artisans, help keep traditional fabrics and weaving techniques alive and offer products that are clean, slow and sustainable at their very core. So, what better way to celebrate this year than support local, remote and skilled communities, help preserve the environment and make yourself feel special with exclusive products that have been painstakingly handwoven over long and hard hours.
Here’s a list of some of the most unique and intricate products available to be shipped all over India on https://www.antaranartisanconnect.in/home: