The new SPAR store at The Marina Mall offers customer, innovation-led experiential shopping including both not seen before uses of technology as well as novel design. Known for its customer-centric approach, SPAR offers a wholesome assortment of Fresh Produce, Fish & Meat, Staples, Consumer Packaged Goods, Home and Living products, Apparels and more. All this at both online and offline touchpoints covering store, web, mobile app, call & order and more. Focusing on delivering a distinctive brand connect and loyalty, SPAR brings together great merchandising and technology to deliver an experience which converges modern and traditional.
To mark the occasion, SPAR hosted a healthy cook-off challenge featuring top food bloggers from the city.
The cook-off challenge showed customers how to make four simple dishes (salad, stir fry, pasta and sandwich) using only ingredients available at SPAR Hypermarket. The focus is on eating healthy, ways to increase the nutrition quotient of common dishes, and how to make everyday cooking fun. SPAR encourages everyone to eat healthy and live better.
Mr. Rajeev Krishnan, SPAR India CEO & MD, said: “ Chennai has been a very welcoming city to SPAR. Our first store at Forum Vijaya Mall,Vadapalani and our second one at VR Mall, Annanagar have both met with overwhelming response. We are delighted to expand our presence in this vibrant city with our 3rd store at The Marina Mall on OMR. We hope you enjoy the brand new SPAR store and continue to give us an opportunity to serve you”
The store at The Marina Mall, has been designed with a unique thought process which considers emotional quotient; blending aesthetics, convenience and clear value propositions to deliver a fast, fun & friendly shopping experience. Innovative use of technology in the store includes self-assist screens and self-checkout counters. SPAR has developed experientially designed departments, make shopping more enjoyable. These sections range from Wonder Years – an exclusive kids area with some hands on tech; a special Grandma’s corner which takes your taste buds back to your childhood; SPAR Kitchen which brings together more than 20 local and global cuisines, “Freshly”, a space for fun with fruits & vegetables and much more.
SPAR India is a franchise of the Dutch retail chain SPAR International and is brought to India by Max Hypermarkets, part of the Landmark Group based in Dubai. The company is headquartered in Bangalore and operates 23 stores across 10 locations. SPAR Hypermarkets in India range in size from 30000 to 70000 sq. ft. (with over a million sq. ft. in total) and are designed innovatively, to make the shopping experience more intuitive and convenient for over 3 crore customers.