SILK MARK EXPO 2017 – Smt. VIDYA BALAN, Cine Actor and Shri. Puneet Agarwal IAS, Joint Secretary, Ministry of Textiles, Govt. of India
Today, on 6th Oct 2017, Silk Mark Expo 2017 Chennai is being inaugurated by the glorious star of the Indian Cinema, Padma shri, Ms. Vidya Balan and winner of numerous film awards. She has been the flag bearer of traditional Indian attire, ‘the saree’ and because of whom the saree has been transformed to a fashion attire. Ms. Balan is a philanthropist and has worked closely with several social causes. She is a strong advocate of women empowerment and is the brand ambassador for Silk Mark and comments that “I support the cause of the poor women labour, who makes up more than 70%, involved in the sericulture and Silk industry and this initiative can help their empowerment”
Chennai, Silk Mark Expo 2017 is being held from 6th – 12th Oct 2017 at Kalaivanar Arangam, Walajah Road, Chennai. The Expo has more than 50 stalls and has all varieties and ranges of pure silk from across India. Kancheevaram, Arani, Dharmavaram, Benaras, Balucheri, Murshidabad, Mysore, Pochampalli, Narayanpet, Jammu & Kashmir, Sualkuchi, Bhagalpur, Champa etc. are some of the handloom cluster silk merchandise being displayed in the Expo from more than 15 states. The fabrics and sarees are printed, hand painted, embroidered and embellished with various art form by the famed artisans of India. The co-operative societies of Tamil Nadu take part in significant numbers and the public can hope for the some of the finest silk attires from Handloom weavers and artisans of the state.
Silk Mark Organisation of India(SMOI) is organising the Silk Mark Expo 2017 at Kalaivanar Arangam, Walajah Road, Chennai and owns the brand ‘Silk Mark’. The Silk Mark is the initiative of Central Silk Board, Ministry of Textiles, Government of India. SMOI has been organising Silk Mark Expos across the country for more than 10 years and has successfully organised more than 110 Expos. Shri. K.M. Hanumantharayappa, Chairperson, SMOI informed that “Silk Mark Expo is a platform for the consumers to buy pure silk products and is guaranteed with the Silk Mark label and also has a testing lab in the Expo premises for testing purity of silks at free of cost” . The theme pavilion showcases a large number of new and diversified products, which were developed by the R & D wing of the Central Silk Board. These products have the latest designs and are aimed at the fashion conscious and the young consumers.
Silk is a glorious gift of nature, Indian Silk has always been and will continue to be a gift from India to her own consumers, and to the world at large. Embracing the nation’s diverse ethnicities and cultures, endless in its range of products, exciting in its unique and sensuous way… Indian Silk is our very own.
There are 4 types of silk – Eri, Tasar, Muga and Mulberry – and India is the only country that produces all of them. Eri, Tasar and Muga are wild silks produced in very limited quantities and are branded as ‘Vanya Silks’. Only the mulberry silkworm produces enough silk to somewhat meet the huge Indian and international demand.
India, besides being a silk producer, is also an importer, exporter and consumer of silk. India is the second largest silk producer and is also the largest consumer in the world. The saree industry consumes the lion’s share of the country’s domestic production of silk that is almost to the tune of 75%. While the traditional sarees are woven in handlooms, there are a few lightweight varieties, plain and printed, being woven in power-looms. Other items in production are dress materials, made-ups, ready-made garments, scarves and stoles, carpets and home furnishings.
And, amazingly, the Indian Silk industry is a cottage industry, practiced in 59,000 villages spread over 25 states in India!