Chennai – , September 2020 – Consumers in Tamil Nadu are upgrading to large screen Samsung Smart TVs and high capacity Samsung washing machines and refrigerators, equipping their homes with latest technology while they stay and work from home. In the month of August, Samsung, India’s largest and most trusted consumer electronics brand, saw 62% growth in large screen Smart TVs of 55 inches and above, 15% growth in washing machines above 8 kg capacity, and 43% growth in Frost Free Refrigerators above 300-litres. Addressing the evolving consumer lifestyle needs, Samsung aims to double its consumer durables business in Tamil Nadu.
Owing to factors such as rise in consumption of content on OTT platforms, online learning for children and Work From Home, Samsung witnessed an encouraging growth that helped the brand capture a significant market share of 27.8%, making Samsung the market leader in the TV category in Tamil Nadu.
In recent times, there has been an increase in demand for high capacity, fully automatic washing machines such as Samsung Hygiene Steam to make house chores easier. This trend has been observed not only in big cities but in tier-II and tier-III cities as well as rural areas of Tamil Nadu.
As consumers continue to venture out less and stock more food at home, there has been a spike in demand for large capacity Samsung refrigerators. To address the growing demand, Samsung recently launched higher capacity variants of its Curd Maestro, the world’s first refrigerator that can make curd, in 386 litre and 407 litre models. Additionally, with consumers’ focus shifting towards convenience and connectivity, Samsung also launched IoT enabled SpaceMax Family Hub refrigerator that helps consumers automate meal planning, lets them see inside the refrigerator from anywhere, and connects with other smart appliances.
“As consumers continue to stay and work from home, we are witnessing a positive momentum building up in the consumer durables category, especially for the upcoming festive season. Packed with meaningful innovations, superior technology and robust after sales service, consumers are upgrading to Samsung products, especially the Samsung’s Curd-Maestro refrigerators. The success of Curd Maestro™ is resultant of the company’s deep understanding of Indian consumers’ needs. Given the trend of how things are improving compared to the previous months coupled with attractive offers from Samsung, we are very hopeful of a strong festive season.” Said, J. Johnson, Managing Director, Sathya Agencies Pvt Ltd
Samsung’s Product Line-up:
Samsung Smart TV range –
Samsung QLED 8K TV:
Championing the premium TV space with the launch of world’s first QLED 8K TVs last year, Samsung’s 2020 QLED 8K TVs are set to break newer grounds for ultra-premium TVs and home entertainment. This year’s line-up bring unique features to the QLED 8K range, with features such as Infinity Screen, Adaptive Picture, Active Voice Amplifier, Q-Symphony and Object Tracking Sound+ that provide the most pristine picture quality and dynamic sound experience available today, Samsung QLED 8K TVs come with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.
The Frame QLED TV:
The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame. With no gap wall-mount, it looks gorgeous from all sides and fits perfectly in your space. The Frame comes with innovative technologies such as Adaptive Picture, Adaptive Sound, Active Voice Amplifier, Multi-View, among others
4K UHD Smart TV:
Samsung’s UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, PC Mode, Screen Mirroring, Game Enhancer, 4K resolution with three side boundless design. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.
Samsung Spacemax Family Hub™
The Family Hub™ works with the SmartThings ecosystem, allowing users to control and monitor their connected appliances – Flex Wash Washing Machine and Smartphone – from the Family Hub™ screen. The built-in View Inside camera allows users to digitally label their food with expiration dates or use a mobile device to peek inside their fridge from anywhere. So now, consumers can see what is inside their fridge from the grocery store and/or leave a note on screen to remind the kids to clean their rooms after school. Users can do countless other things without ever leaving the kitchen.
Curd Maestro™: Innovation for Everyday Home
Curd Maestro™ Refrigerators transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro™ addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.
Using the Curd Maestro™, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro™ does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro™ makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro™ enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.
Samsung Side-by-Side and Frost Free Refrigerators
The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.
Samsung Digital inverter motor Washing Machine:
Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration, when the washing machine is running. Having less friction makes the washing machine run much quieter and smoothly, which makes it perfect for open plan living and keeping that budget in check.
Samsung Microwave Ovens:
Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.