Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerocool super premium ceiling fan which promises highest air delivery of 300 CMM with minimum air vortex and sound. The new launch is part of the company’s plans to strengthen its presence in the fast-growing premium and super premium segments. Orient Aerocool takes the technological genius of recently launched Aerostorm fan a step further with its striking looks, aerofoil blade design, winglet technology and the unique bottom canopy.
Commenting on the launch of the fan,Atul Jain, Sr. VP & Business Head, Fans, Orient Electric said, “It gives me immense pleasure to share that our Aeroseries fans range is finding acceptance all over the country,particularly in markets such as Tamil Nadu, AP, Kerala and Karnataka in South, Maharashtra and Gujarat in West and parts of the north like Delhi, UP, Punjab and Rajasthan, which are all very critical markets. Our recent tie-up with Amazon for Aerostorm fan has been a success and we have captured No. 1 position in premium ceiling fans at Amazon Great Indian Sale (21st-24th Jan).
With the launch of the new Aerocool fan, we are even more confident of gaining a stronger foothold in the segment. With the kind of response, we are receiving from the trade as well as consumers for our Aeroseries fans, we expect the super premium fans to contribute to 10 per cent of total fan sales in the next 2 years.”
Orient Aerocool has a sweep of 1320 mm and has 100% rust-free blade made of high-grade glass filled compounded ABS which provides strength to the blades, thus making it bend-proof, rust-proof and easy to clean. Aerocool is inspired from aerofoil design of Aircraft wings and uses the winglet technology to further reduce the air cutting sound while giving an impressive air delivery of 300 CMM. It also has the sturdiest and heaviest 18-pole motor design for longer life. The awe-inspiring seamless design and PU finish adds to the overall aesthetics of the fan. Orient Aerocool is priced at an MRP of Rs. 5290.